Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.
When it comes to e-mail marketing, the biggest mistake is trying to convert a prospect. Merchants should be trying to attract a qualified prospect. What’s the difference?
Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s
Thanks to error-ridden databases, privacy concerns, and excess spam, as well as the high turnover of e-mail addresses, many marketers are now finding they are losing e-mail addresses faster than they can gain them. Customer retention has reemerged as the key to profits.
Get into a conversation of any length about e-mail authentication for example, which solution or solutions to adopt and why there are more than one and
Contrary to what many marketers believe, spammy-looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.
(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.
(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.
Boston–Microsoft announced that its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.
Behavioral data are just what they seem