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Email ARCHIVE

Consumers Will Give Info for Timely, Relevant E-mail: Study  Jan 11, 2006 2:05 AM By MCM staff

Two-thirds of consumers are unwilling to give personal information beyond a name and an e-mail address to marketers unless giving the information improves the quality of the e-mails they receive, according to a recently published study.

E-mail Prospecting Can Still Hit Gold  Jan 11, 2006 1:55 AM By Ken Magill

Don

Resolution #2: Turbocharge Your E-mail Program  Jan 05, 2006 1:14 AM By MCM staff

We don

Risks and rewards of e-mail append  Jan 01, 2006 10:30 PM By Mark Del Franco

E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line

FTC: Progress Being Made on Spam  Dec 21, 2005 3:07 AM By Ken Magill

Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices

Still Waiting for That E-mail Avalanche  Dec 07, 2005 6:47 PM By Ken Magill

By now it

FTC: ISPs Better at Blocking “Harvesters”  Nov 30, 2005 2:07 AM By Ken Magill

Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.

How to Build Your Own E-mail Prospecting List  Nov 28, 2005 11:55 PM By MCM staff

The very idea of an e-mail blast to prospects can send shivers up a marketer

Live from ECMOD: E-mail Marketing and the Big Bounce  Nov 27, 2005 7:49 PM By Melissa Dowling

When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,

Michigan E-Mail Registry to Go Live Next Week  Nov 04, 2005 7:51 PM By Ken Magill

After a three-month delay, Michigan






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