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Email ARCHIVE

SPAM WARS: THE SECOND FRONT  Mar 01, 2005 10:30 PM By Keith Wardell

The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new

Sneak Peak: The Year in E-mail Marketing  Feb 08, 2005 12:17 AM By MCM staff

2004 presented e-mail marketers with many new challenges while confirming the value and significance of the email channel. What happened with e-mail medium in 2004? Were response rates up or down? How did consumer perceptions of email change or evolve? How have technology solutions and federal legislation impacted the volume of spam?

The Case for Private Promotional Databases  Dec 06, 2004 8:05 PM By MCM staff

Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.

The ABCs of RFM  Dec 06, 2004 8:02 PM By MCM staff

Recency, frequency, and monetary (RFM) database segmentation has been proven to work. Yet many smaller companies

The Case for Private Promotional Databases  Dec 04, 2004 2:00 AM By MCM staff

 

The Big Picture  Dec 01, 2004 10:30 PM By MCM staff

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

Beyond Can-Spam: E-mail Authentication  Nov 01, 2004 10:30 PM By Paul Miller

If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the

American Hotel’s Funereal Spin Off  Aug 01, 2004 9:30 PM By Paul Miller

Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality

The Business of B-to-B Subscriber Files  Jul 01, 2004 9:30 PM By Mark Del Franco

Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that

The Case for Content Management  Jun 01, 2004 9:30 PM By MCM staff

Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has






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