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2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.
With the holidays around the corner the stakes for retailers have never been higher. See how to use these top 10 email marketing campaign tips to the holiday season.
Having just celebrated a November birthday, I noted some trends that popular merchants are implementing to help subscribers celebrate their birthdays.
As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.
Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails.
Halloween spending was expected to reach $7.4 billion, and it slowly has become one of the fastest-growing holidays. Here are some lessons that you can carry over for the holiday shopping season.
With the increased number of emails hitting shoppers inboxes during the holiday season, having a subject line that gets readers to open your email is very important.
A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.