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As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.
Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails.
Halloween spending was expected to reach $7.4 billion, and it slowly has become one of the fastest-growing holidays. Here are some lessons that you can carry over for the holiday shopping season.
With the increased number of emails hitting shoppers inboxes during the holiday season, having a subject line that gets readers to open your email is very important.
A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.
ON DEMAND WEBINAR – As a retailer, you know you need to push your email marketing to the limits during the holiday season. But what can you do to avoid and recover from email deliverability woes?
China may be a hot spot for U.S.-based merchants, but emails deliverability to consumers there are more than likely not reaching the intended recipient. Here’s a look at other places U.S.-based senders are having a hard time reaching, and what they need to do to improve deliverability rates.
You may not have the time and resources to commit to a pre-holiday responsive design email overhaul, but with the full frenzy of the holiday season still a few weeks away, you do have time to ensure your mobile users have a fun and functional inbox experience by avoiding these un-merry mobile mistakes.
On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.
Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?
by Tim Parry
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