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Email ARCHIVE

the Case for an INTEGR TED DATAB SE  May 01, 2004 9:30 PM By Dan Wells

If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

Lists and Prospecting: Help with E-Mail List Hygiene  Mar 01, 2004 10:30 PM By Paul Miller

Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.

Watch Your Language!  Feb 01, 2004 10:30 PM By MCM staff

When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam

Opening Up the Can-Spam Act  Feb 01, 2004 10:30 PM By Paul Miller

It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the

Blame Allan Sherman  Jan 01, 2004 10:30 PM By Sherry Chiger

By the time you read this, the fate of bankrupt FAO will likely have been decided. For most folks, that really comes down to the fate of FAO Schwarz,

Testing, Testing 1,2,3  Nov 01, 2003 10:30 PM By MCM staff

Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales

Thanks, Uncle Sam  Nov 01, 2003 10:30 PM By Mark Del Franco

Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies even air-activated hand and

The Calm Before the StormMaybe  Jun 01, 2003 9:30 PM By Mark Del Franco

Despite the paltry number of deals in the first quarter 13, compared with 18 last year some observers are gearing up for a whirlwind of mergers and acquisitions.

The ‘Breck’ of Breck’s Dies  Apr 01, 2003 10:30 PM By MCM staff

Luther Adams “Bo” Breck, the fifth-generation Breck of the Breck

Williams-Sonoma chief resigns  Jan 09, 2003 10:30 PM By MCM staff

The same day that cataloger/retailer Williams-Sonoma (NYSE: WSM) posted solid holiday sales, the company announced the abrupt departure of chief executive






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