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Email ARCHIVE

The Case for Private Promotional Databases  Dec 04, 2004 2:00 AM By MCM staff

 

The Big Picture  Dec 01, 2004 10:30 PM By MCM staff

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

Beyond Can-Spam: E-mail Authentication  Nov 01, 2004 10:30 PM By Paul Miller

If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the

American Hotel’s Funereal Spin Off  Aug 01, 2004 9:30 PM By Paul Miller

Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality

The Business of B-to-B Subscriber Files  Jul 01, 2004 9:30 PM By Mark Del Franco

Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that

The Case for Content Management  Jun 01, 2004 9:30 PM By MCM staff

Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has

Do Spammers Walk Among Us?  Jun 01, 2004 9:30 PM By Jerry Cerasale

You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers

The Buzz in Call Center Tech  Jun 01, 2004 9:30 PM By Margery Weinstein

Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the

Live from DMD New York: Don’t Blame the Spam Filter  May 27, 2004 2:35 AM By Sherry Chiger

Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.

The Art of Reading Data Cards  May 01, 2004 9:30 PM By Mark Del Franco

Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information






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