Email ARCHIVE

Blame Allan Sherman  Jan 01, 2004 10:30 PM By Sherry Chiger

By the time you read this, the fate of bankrupt FAO will likely have been decided. For most folks, that really comes down to the fate of FAO Schwarz,

Thanks, Uncle Sam  Nov 01, 2003 10:30 PM By Mark Del Franco

Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies even air-activated hand and

Testing, Testing 1,2,3  Nov 01, 2003 10:30 PM By MCM staff

Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales

The Calm Before the StormMaybe  Jun 01, 2003 9:30 PM By Mark Del Franco

Despite the paltry number of deals in the first quarter 13, compared with 18 last year some observers are gearing up for a whirlwind of mergers and acquisitions.

The ‘Breck’ of Breck’s Dies  Apr 01, 2003 10:30 PM By MCM staff

Luther Adams “Bo” Breck, the fifth-generation Breck of the Breck

Williams-Sonoma chief resigns  Jan 09, 2003 10:30 PM By MCM staff

The same day that cataloger/retailer Williams-Sonoma (NYSE: WSM) posted solid holiday sales, the company announced the abrupt departure of chief executive

Eye on b-to-B: Prospecting, Not Spamming  Dec 01, 2002 10:30 PM By MCM staff

Say e-mail prospecting, and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything

Teva sold to Deckers Outdoors  Oct 11, 2002 9:30 PM By MCM staff

Footwear manufacturer/marketer Teva has agreed to be bought by footwear marketer Deckers Outdoor. The cash and stock transaction, valued at approximately

Sorting Your E-mail System Options  Jul 01, 2002 9:30 PM By David M. Peterson

In its March 2002 newsletter, research firm GartnerGroup noted that for 10 years, e-mail has led all other applications on the Internet. Forrester Research

E-mail Marketing: The Ins or Outs of a Campaign  Jun 01, 2002 9:30 PM By MCM staff

This past holiday season, West Marine scored a 16% conversion rate about eight times its typical rate with an e-mail campaign that delivered digitized






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