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Williams-Sonoma chief resigns  Jan 09, 2003 10:30 PM By MCM staff

The same day that cataloger/retailer Williams-Sonoma (NYSE: WSM) posted solid holiday sales, the company announced the abrupt departure of chief executive

Eye on b-to-B: Prospecting, Not Spamming  Dec 01, 2002 10:30 PM By MCM staff

Say e-mail prospecting, and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything

Teva sold to Deckers Outdoors  Oct 11, 2002 9:30 PM By MCM staff

Footwear manufacturer/marketer Teva has agreed to be bought by footwear marketer Deckers Outdoor. The cash and stock transaction, valued at approximately

Sorting Your E-mail System Options  Jul 01, 2002 9:30 PM By David M. Peterson

In its March 2002 newsletter, research firm GartnerGroup noted that for 10 years, e-mail has led all other applications on the Internet. Forrester Research

THE 19TH ANNUAL CATALOG CONFERENCE: Revamped to Help Catalogers Prosper in Challenging Times  Jun 01, 2002 9:30 PM By MCM staff

The Annual Catalog Conference (ACC) has seen the catalog industry through both highs and lows over the past 19 years. And while this year is shaping up

E-mail Marketing: The Ins or Outs of a Campaign  Jun 01, 2002 9:30 PM By MCM staff

This past holiday season, West Marine scored a 16% conversion rate about eight times its typical rate with an e-mail campaign that delivered digitized

The Beauty of CCB-Paris’s Growth Strategy  Apr 01, 2002 10:30 PM By Peggy Bresnick Kendler

Three years after Le Club des Crateurs de Beaut Paris (CCB-Paris) expanded into the U.S., the French beauty products cataloger remains committed to the

Williams-Sonoma boosts guidance  Feb 25, 2002 10:30 PM By MCM staff

Citing aggressive management of inventory management, supply chain execution, and cost controls, home decor cataloging/retailing giant Williams-Sonoma

The 2ND ANNUAL I.Merchant Awards  Sep 01, 2001 9:30 PM By MCM staff

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has

That Thong, Thong-Thong-Thong-Thong Turns 20  Sep 01, 2001 9:30 PM By MCM staff

The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s






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