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THAT’S WHY IT’S CALLED THE WORLD WIDE WEB  Dec 01, 2000 10:30 PM By MCM staff

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days

The blurring of party lines  Nov 01, 2000 10:30 PM By Mark Del Franco

Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state

TESTING Tougher tryouts  Nov 01, 2000 10:30 PM By MCM staff

Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests

Williamsburg, Autumn 1999  Sep 01, 2000 9:30 PM By Melissa Dowling

Even though America’s rather solemn forefathers George Washington and Thomas Jefferson are part of Williamsburg’s heritage, the 18th-century-inspired

Williamsburg, Autumn 1999  Sep 01, 2000 9:30 PM By Shayn Ferriolo

This Gold Award winner clearly has a pulse on its audience. As one judge noted, “The merchandise is fully consistent with the market identity.” In other

The 2000 I-Merchant 40  Aug 01, 2000 9:30 PM By Bob Woods

We could introduce this year’s i-merchant 40 listing of the top online marketers with some sort of golly-gee statement about how quickly the Web has grown

The 10 BEST Catalog Covers  Jun 01, 2000 9:30 PM By Glenda Shasho Jones

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,

EMAIL GLOSSARY  May 16, 2000 6:55 PM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

The annual best and worst of catalog copy  Jan 01, 2000 10:30 PM By Herschell Gordon Lewis

This job gets tougher and tougher. In the year 2000, online catalogs not only are achieving equivalence (and maybe, within the next five years, dominance);

That’s our policy: Where do you fall on the customer service continuum?  Nov 01, 1999 10:30 PM By Liz Kislik

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned






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