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The art of the deal: Discounting for sales and profit  Nov 01, 1999 10:30 PM By Kim Hansen

The appeal of catalog marketing for many is the unique blend of art and science. Without question, cataloging offers an outlet for creativity – while

That’s our policy: Where do you fall on the customer service continuum?  Nov 01, 1999 10:30 PM By Liz Kislik

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned

the annual paper forecast: cautious Optimism  Oct 01, 1999 9:30 PM By Eric Edelmann

Though life has been good of late for catalog paper buyers, with ample supply and stable pricing, few are planning huge increases in paper consumption.What

The Black Dog, Summer ’98  Sep 01, 1999 9:30 PM By Moira Pascale

Which is the front and which is the back?” asks one puzzled judge about The Black Dog catalog. The tabloid-size cover depicts a young woman and what appears

The Black Dog, Holiday 1998  Sep 01, 1999 9:30 PM By Peter Girard

This catalog treats the buyer as a member of the Martha’s Vineyard community. It’s flattering,” assesses one judge. Indeed, The Black Dog, which originates

The 10 BEST Catalog Prospecting Ideas  Jun 01, 1999 9:30 PM By Bill Nicolai

In the good old days of, say, 20 years ago, the lifetime value of a typical catalog customer was three times the value of a prospect. That meant you could

The 10 BEST Customer Service Developments  Jun 01, 1999 9:30 PM By Liz Kislik

Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange

The 10 BEST Production Breakthroughs  Jun 01, 1999 9:30 PM By Shannon Oberndorf

We’ve come a long way, baby, in production technology. Sure, the printing press helped create the catalog industry as we know it, but advancements in

The 10 BEST Catalog Products  Jun 01, 1999 9:30 PM By Melissa Dowling

For certain, cataloging is a merchandise-driven business. Who hasn’t heard about the brilliant product idea that launched a successful mail order enterprise,

The 10 BEST Catalog Concepts Ever  Jun 01, 1999 9:30 PM By Diane Cyr

Why these guys? As you read this, you’ll likely agree with some of the selections, and disagree with others. Maybe strongly.After all, some of these catalogs






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