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EMAIL GLOSSARY  May 16, 2000 6:55 PM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

The annual best and worst of catalog copy  Jan 01, 2000 10:30 PM By Herschell Gordon Lewis

This job gets tougher and tougher. In the year 2000, online catalogs not only are achieving equivalence (and maybe, within the next five years, dominance);

That’s our policy: Where do you fall on the customer service continuum?  Nov 01, 1999 10:30 PM By Liz Kislik

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned

The 10 most common creative mistakes  Nov 01, 1999 10:30 PM By Glenda Shasho Jones

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative

The art of the deal: Discounting for sales and profit  Nov 01, 1999 10:30 PM By Kim Hansen

The appeal of catalog marketing for many is the unique blend of art and science. Without question, cataloging offers an outlet for creativity – while

the annual paper forecast: cautious Optimism  Oct 01, 1999 9:30 PM By Eric Edelmann

Though life has been good of late for catalog paper buyers, with ample supply and stable pricing, few are planning huge increases in paper consumption.What

The Black Dog, Summer ’98  Sep 01, 1999 9:30 PM By Moira Pascale

Which is the front and which is the back?” asks one puzzled judge about The Black Dog catalog. The tabloid-size cover depicts a young woman and what appears

The Black Dog, Holiday 1998  Sep 01, 1999 9:30 PM By Peter Girard

This catalog treats the buyer as a member of the Martha’s Vineyard community. It’s flattering,” assesses one judge. Indeed, The Black Dog, which originates

The 10 BEST Internet Marketing Concepts  Jun 01, 1999 9:30 PM By Sherry Chiger

As the editor of CATALOG AGE’S quarterly I.MERCHANT supplement (and as someone who sees little need to leave the house now that I have Internet access),

The 10 BEST Catalog Copy Headlines  Jun 01, 1999 9:30 PM By Herschell Gordon Lewis

As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe






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