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The 10 BEST Production Breakthroughs  Jun 01, 1999 9:30 PM By Shannon Oberndorf

We’ve come a long way, baby, in production technology. Sure, the printing press helped create the catalog industry as we know it, but advancements in

The 10 BEST Catalog Products  Jun 01, 1999 9:30 PM By Melissa Dowling

For certain, cataloging is a merchandise-driven business. Who hasn’t heard about the brilliant product idea that launched a successful mail order enterprise,

The 10 BEST Catalog Concepts Ever  Jun 01, 1999 9:30 PM By Diane Cyr

Why these guys? As you read this, you’ll likely agree with some of the selections, and disagree with others. Maybe strongly.After all, some of these catalogs

The 10 BEST Cost-Cutting Ideas of All Time  Jun 01, 1999 9:30 PM By Mark Del Franco

In the catalog business, shrinking margins and increased competition can eat into profits, so every penny counts. Whether it’s shaving a few bucks off

The 10 BEST Operations Innovations  Jun 01, 1999 9:30 PM By Curt Barry

Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through

the abcs of online trends  May 01, 1999 9:30 PM By Lauren Freedman

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow

the basics of back-end integration  May 01, 1999 9:30 PM By Paul Baier

Several years ago, before the explosion in Internet commerce, many companies created a basic home page, put it on the Web, and that was the end of their

The big stories of the ’90s  Jan 01, 1999 10:30 PM By MCM staff

It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back

The annual best and worst catalog copy  Jan 01, 1999 10:30 PM By Herschell Gordon Lewis

For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because

The bottom line in ’99  Dec 01, 1998 10:30 PM By Peter Girard

Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown






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