Subscribe


 

Email ARCHIVE

the abcs of online trends  May 01, 1999 9:30 PM By Lauren Freedman

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow

the basics of back-end integration  May 01, 1999 9:30 PM By Paul Baier

Several years ago, before the explosion in Internet commerce, many companies created a basic home page, put it on the Web, and that was the end of their

The big stories of the ’90s  Jan 01, 1999 10:30 PM By MCM staff

It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back

The annual best and worst catalog copy  Jan 01, 1999 10:30 PM By Herschell Gordon Lewis

For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because

The bottom line in ’99  Dec 01, 1998 10:30 PM By Peter Girard

Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown

The art of the deal  Oct 01, 1998 9:30 PM By Lynn Dougherty

Over the years, catalogers shopping for mailing lists have learned that list data cards are just guidelines, and that increasingly, flexible pricing is

The Black Dog, Summer 1997  Sep 01, 1998 9:30 PM By Melissa Dowling

You don’t have to be a dog lover or a fan of Martha’s Vineyard to fall for The Black Dog catalog. Even if you’ve never set foot in the island’s Black

The ABCs of database marketing  Jul 01, 1998 9:30 PM By Sherry Chiger

A full 51% of the overall respondents to the 1998 Catalog Age Benchmark Report on Lists and Databases (see p. 63) don’t perform any sort of database modeling.






© 2014, Access Intelligence, LLC. All rights reserved.