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Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.
Email still reigns as supreme as the primary method of communication among marketers. Here are three email marketing techniques for the evolving inbox.
Choosing an email service provider is not a simple task. That’s not just because there are a large number of EPSs to choose from but also because you also need to choose what functions, services, bells and whistles are best for your organization’s needs.
With Valentine’s Day approaching, how are you sharing some love with your subscribers? Here are three ways to show them what you have done for them lately.
With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.
According to most estimates, industry wide roughly 7 of 10 ecommerce shoppers abandon their carts prior to completing a transaction for reasons ranging from purchase friction. So how then can merchants get customers to take a second look?
2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.
With the holidays around the corner the stakes for retailers have never been higher. See how to use these top 10 email marketing campaign tips to the holiday season.
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by Eric Best
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