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Email ARCHIVE

Shoppers Want Emails With Personalized Product Recommendations  Jan 15, 2014 3:54 PM By Daniela Forte

Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to results from a Listrak-sponsored Harris Interactive survey.

How to Avoid the Post-Holiday Blues  Jan 14, 2014 10:43 AM By Maria Haggerty

In the weeks after the holidays, many retailers simply resign themselves to sluggish traffic and anemic sales totals. The good news is that it doesn’t have to be that way. Although you may not be able to replicate the fever pitch of the holiday shopping season, with the right strategy in customization, fulfillment, customer service, and discounts, you can stimulate retail activity and avoid the post-holiday blues.

7 Tips for Messaging a Delay in Shipping  Jan 08, 2014 7:37 AM By Chris Vodola

But despite the best efforts of retailers, if Mother Nature throws a wrench in shipping plans there is little that can be done to control the last mile of the online shopping experience. Here are seven tips for customer service teams that need to communicate a delay in shipping to customers.

Shopping Cart Recovery: What Top Retailers are Doing Right and Wrong  Dec 03, 2013 3:30 PM By Ross Kramer

The top merchants continue to improve on adopting best practices in their shopping cart recovery tactics, but Listrak says there are a surprising number who are clearly missing opportunities, and literally leaving money on the table.

Improving Usability and Winning Customer Loyalty  Dec 03, 2013 12:11 PM By Tim Parry

Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding does what it’s supposed to do.But even after an ecommerce site passes the QA tests, customers can still get frustrated with the user experience.In this […]

Top 10 Trends and Stats from Thanksgiving Weekend 2013  Dec 02, 2013 1:19 PM By Tim Parry

Thanksgiving weekend 2013 has come and gone. Here are the Top 10 interesting ecommerce and in-store facts and figures from the holiday weekend.

Bronto’s Jim Davidson Talks About Black Friday Email Marketing  Nov 30, 2013 3:54 PM By Tim Parry

Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.

The ProFlowers Personalization Fail  Nov 20, 2013 2:20 PM By Tim Parry

This morning, my wife asked me if I got the email she forwarded me from ProFlowers. I know she doesn’t like to receive flowers (this is a documented fact, not a cop out excuse by a husband), so I was figuring maybe she wanted me to order a gift for someone. Then I saw the […]

Conversion Rate Optimization for the Holiday Season  Nov 18, 2013 8:03 AM By Tim Parry

With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.

Merchants Miss Opportunities to Use Site Search  Nov 12, 2013 1:11 PM By Daniela Forte

Six out of 10 merchants don’t use the site search in order to enhance their marketing programs, according to this infographic from SLI Systems.






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