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According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook and Twitter (0.01% each) at acquiring ecommerce customers. Only an insignificant percentage of customers make purchases via Facebook and Twitter. Therefore, after powerful organic search […]
According to industry statistics, in the first half of 2013 more than half of emails were opened on a mobile device and more than four out of ten mobile email users looked at emails at least four times per day. Here is a quick look at 10 best practices for reaching holiday shoppers with responsively-designed emails.
Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.
With the maturation of SaaS products, digital content paywalls and downloadable software products, there is even more demand for improved multi-period subscription billing. See the different options for subscription renewals.
If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.
Overall email volume for the second quarter of 2013 increased 17.9% over the same period in 2012, and unique open rates increased 7.2% year-over-year, according to the Q3 2013 email benchmark report by Experian Marketing Services. Here’s what the report uncovers about other email trends, including mobile.
Sur La Table’s August 30 email blast wished its customers a Happy 1st Anniversary. But its witty rebuttal made us smile. Here’s a look at Sur La Table’s quick response and light-hearted reaction.
There are a lot of issues that can affect email deliverability, but you can put out a successful, effective campaign by following email best practices when it comes to deployment, working with ISPs, and adhering to rules.
One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.
Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.