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The second half of the year is full of opportunities. Depending on your business, you can capitalize on a number of holidays. So what should you be doing with your email marketing plan now to be poised to maximize holiday sales in the months ahead?
With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.
Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.
Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.
When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?
Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.
Ross Kramer, CEO of Listrak, sits down with Multichannel Merchant senior content manager Tim Parry, at IRCE 2013 and talks about how his clients are feeling as they get ready for Holiday 2013.
There are many online options for acquiring subscribers that will boost your bottom line, as well as help your email reputation and deliverability. Here’s a fast look at five.
Gone are the days when the contact center meant having a customer call a 1-800 number or send an email if they have a product question or concern. Nowadays, the shape of the contact center is one that meets the needs of the 24-7 consumer and in order to do that successfully it all comes down to training.
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
by Curt Barry
Posted 20 hours ago
by Tommy Kelly
Posted 1 day ago