Email ARCHIVE

Mobile Retargeting for the 21st Century  Apr 02, 2013 3:19 PM By Erin Lynch

What was once considered an old marketing tactic has now become hip again. When it comes to mobile retargeting, take a look at AOL and you will find it’s all about persistence.

Executive Summary: How to Improve your Email Marketing  Mar 30, 2013 11:24 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

Leveraging the Power of Social Proof  Mar 27, 2013 9:02 PM By Ross Kramer

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.

How to Make the Zero Moment of Truth Work for You  Mar 27, 2013 7:47 PM By Mark Simpson

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Best Practices in Combating Fraud  Mar 26, 2013 8:07 PM By Erin Lynch

Fraud is a major focus for today’s retailers. Not only will it affect your company’s bottom line, but if not handled correctly, can impact your customer’s trust in your brand.

5 Winning Themes for Post-Purchase Emails  Mar 20, 2013 12:38 AM By Jim Davidson

The post-purchase phase as a lifecycle in itself. From submitting the order to actually using the product, there are many opportunities for you to engage the customer to ensure there are no issues, encourage a repeat purchase and establish the foundation for long-term engagement. Here’s a look at 5 post-purchase email themes that can help you maximize this period for the customer.

Trigger Message Volume Rose in Fourth Quarter  Mar 18, 2013 4:38 PM By Daniela Forte

Trigger messages volume continues to rise seeing an increase of 73% over Q4 2011, according to a recent report by Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance and Email Institute, the Epsilon-powered email best practices destination.

Wealthy Consumers Wary of Surrendering Personal Data Online and In-Store  Mar 12, 2013 3:39 PM By Daniela Forte

Sharing personal data about yourself without knowing where it goes can be scary. Affluent consumers are hesitant in surrendering personal information when making purchases online or in-store. The Luxury Institute surveyed U.S. consumers with a minimum household income of $150,000 about their attitudes on privacy and experiences.

Executive Summary: How to Improve your Email Marketing  Mar 12, 2013 11:25 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

Executive Summary: How to Improve your Email Marketing  Mar 12, 2013 11:23 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience






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