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CROSS CHANNEL Best Practices in: Operations & Fulfillment   List Management   Website Management   CROSS CHANNEL MARKETING Brand Transformation Apr 1, 2008 12:00 PM, by Andrea Syverson In some ways, brands are just like people. They get stuck. They have habits that are hard to break. They don't always see their blind spots, and they... SAYINGS FOR SELLERS Apr 1, 2008 12:00 PM, BY STUART ROSE As an investment banker for middle market companies, my job is to do three things: sell businesses for owners who wish to exit or have a liquidity event... Taking to the great outdoors Apr 1, 2008 12:00 PM, Tim Parry It appears more consumers are embracing outdoor activity. Or at least they're dressing the part. In the fourth quarter of 2007, there were 10.6 million... INTERNATIONAL Sourcing from China: You get what you pay for Apr 1, 2008 12:00 PM The steady stream of product recalls from manufacturers in China late last year caused panic at many U.S. companies. Quality and sourcing managers, along... World-wide Peruvian Connection May 1, 2007 12:00 PM, By Jim Tierney and Heather Retzlaff Rich Lloyd, president of women's apparel cataloger Peruvian Connection, says last year's relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company's catalog.... Firebox.com Heats Up Stateside Feb 1, 2007 12:00 PM, By Tim Parry When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar... LISTS & DATA STRATEGIES Taking Advantage of Economic Stimulus Checks May 5, 2008 3:05 PM, By Chad Elmendorf Direct marketers have something to look forward to this summer – consumers with discretionary income. (That is, those who have gotten their tax rebates). But will they spend their newfound money with you or use it to fill their gas tanks? ... Why Overmailers Get No Response May 5, 2008 3:02 PM Are you overmailing? Don’t be shocked if people resent it. Find out how to keep from becoming a household pest... Don’t Give Up on Co-registration May 5, 2008 2:58 PM, By Tim Parry Looking to get a boost from your e-mail marketing without renting lists? Maybe it's time to revisit co-registration... How to Spot Defectors In Advance Apr 28, 2008 1:33 PM, By Kelly Hlavinka If drivers can defect at the gas pumps, don’t expect catalog shoppers to be loyal. How can you prevent them from switching to your competitor? ... PACKAGE DELIVERY/DISTRIBUTION Reaping revenue from roving holidays Oct 1, 2007 12:00 PM, by Gina Valentino Are you counting the days until Christmas? You should be consumer merchants this year receive an early in the form of an additional selling day. In 2006... Five Tips for Lowering Shipping Costs May 1, 2007 12:00 PM, By Colleen Paulson Ensuring that you do not overpay on your small-package shipments can seem like a monumental task. Carriers such as FedEx, United Parcel Service, and DHL charge significantly more for residential shipments. Using the U.S. Postal Service is often a less expensive option, but delivery can take significantly longer, with fewer tracking options. ... Live from NCOF: Negotiate Your Way to Lower Shipping Charges Apr 30, 2007 6:12 PM, By Mark Del Franco
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