Cross Channel Archives
ComScore: Trends Point to Digital Marketing Channel Growth
In order to be successful, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses. In the following videos, comScore's thought leaders talk about why they see ecommerce, mobile, online video and social media growth potential in 2012....
Catalog Critique: A Look at the February 2012 J.C. Penney Look Book
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here's seven critiques from Multichannel Merchant's staff and its contributing writers. ...
United Retail Group Files for Chapter 11
Under Section 363 of the Bankruptcy Code, United Retail Group has entered into an asset purchase agreement with private equity firm Versa Capital Management. Versa Capital will serve as the stalking horse bidder during the court-supervised auction of the business....
New York Giants Email Marketing is Not Clicking
The New York Giants are in Super Bowl XLVI because its offense, defense and special teams are clicking at the right time of the season. But I have a feeling Giants fans – at least in the New York Tri-state area – are not clicking through email messages for its ecommerce site....
Video: The Drs. Foster & Smith Story
This video produced by Wisconsin Broadband tells the story of pet supplies merchant Drs. Foster & Smith. ...
J.C. Penney's Pricing and Merchandising Strategy is Too Little, Too Late
Robert Passikoff, president of loyalty marketing firm Brand Keys, doesn’t think J.C. Penney's announced plans to transform its shopping experience is enough to save the struggling retailer. Here's why Passikoff thinks the retailer needs to do more than change its logo and slash its prices....
4 Tips for Integrating Inserts and Social Media
The name of the game for consumers and businesses today is, of course, value and savings. Many marketers are using inserts to boost sales, providing savings and values by way of coupons and membership cards with discount codes recipients can enter online. ...
4 Ways to Boost Your Customer Experience Management Program
The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company’s success. Here are four ways to boost your CEM program through leveraging key technologies....
Creating Synergy Between Social Media and Email Marketing
The rise in popularity of social media doesn't mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely. ...
How to Best Handle Holiday Returns
Holiday returns can be an agonizing experience if not handled correctly. Here are some tips to best handle those holiday returns....
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