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Cross Channel ARCHIVE

Navigating the Bumpy Road to Cross-Channel Attribution  Mar 04, 2016 2:14 PM By Arthur Schopp

Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.

Brick and Mortar Retailers Capitalize on Beacon Opportunity  Aug 26, 2014 4:41 PM By Rory Dennis

The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.

Shoe Carnival to Roll out Ship-From-Store  Jun 04, 2014 3:52 PM By Mike O'Brien

Shoe Carnival said its transition from 3PL to ship-from-store is foundational in terms of its overall omnichannel strategy.

Seven Ways to Merge the Physical and Digital with Order Management  Jun 03, 2014 12:30 PM By MCM Staff

Retailers must blend the physical and digital worlds into a seamless omnichannel experience to attract and retain today’s empowered shoppers.

Genesco Focusing on Omnichannel Rollouts, Growth  Jun 02, 2014 5:10 PM By Mike O'Brien

Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.

Utilizing Mobile Trends for Ecommerce Success  Mar 03, 2014 11:16 AM By Bernard Luthi

With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.

Macy’s Addresses Omnichannel and Same-day Delivery  Feb 26, 2014 2:03 PM By Erin Lynch

While the fourth quarter showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.

Amazon Q4 Sales up 20%, Falls Short of Expectations  Jan 30, 2014 4:43 PM By Erin Lynch

Amazon’s fourth quarter financials have been released which show net sales have hit $25.59 billion and an increase of 20% compared to Q4 2012.

Big Operational Changes Needed for Holiday 2014  Jan 30, 2014 2:01 PM By Kevin Sghia

If Holiday 2013 demonstrated anything to ecommerce merchants, it was that we need better ways to meet customer expectations and deliver products. So what did we as an industry learn during this challenging holiday season? Here are key observations by ecommerce and catalog operations experts.

Bouclair Home to Focus on Omnichannel Fulfillment  Jan 29, 2014 3:55 PM By Erin Lynch

With the launch of its new ecommerce site, Canadian home décor and housewares retailer, Bouclair Home, has announced a new omnichannel initiative including buy online, pickup in-store, and buy online and return in-store.






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