Cross Channel Archives
Macy's Expects to See 292 Fulfillment Stores by Nov. 1
In an effort to get more products to more customers, Macy's expect to see 292 of their department stores work double duty as fulfillment centers for online orders just in time for the holiday season....
Why Merchants Need to Embrace Mobile POS
Not only can in-store mobile serve as a bridge to bring ecommerce into the store, it can also provide unprecedented visibility to enterprise data such as inventory, turning the store into a hub of cross-channel convergence that unites the mobile, ecommerce and brick-and-mortar worlds. ...
Getting Ahead on the Purchase Curve Requires the Right Data
Unfortunately, clicks don’t really indicate interest and with single digit conversion rates, purchase data is a very small part of the picture. Looking at what people are searching for, engaging with and spending time on can actually be a much better way to predict potential interest than purchase data. Even better, engagement data like this doesn’t require any personally identifiable information, eliminating any privacy concerns....
5 Ways to Move Marketing Resources Online
The challenge with online marketing for most merchants is scalability and sustainability. Here are some ideas on how to transition more marketing dollars into the online space while managing the risk to customer acquisition and retention that lurk within these initiatives....
How to Increase Email Response Rates
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers....
Brian Dunn is Done at Best Buy
Brian Dunn has resigned as director and CEO of Best Buy. Dunn's resignation came just two weeks after the electronics merchant announced plans to close 50 big box stores, open 100 Best Buy Mobile stores and grow its online business....
R.R. Donnelley Acquires Equity Stake in CoffeeTable
CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers' multichannel marketing strategies....
HSN Acquires Chasing Fireflies
Crosschannel retailer HSN has acquired upscale children's apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand. ...
How to Determine a DRTV Strategy
DRTV can be enticing to direct response marketers because of its presence in all of our lives and to be blunt. When it works well, it can be incredibly profitable because of its broad reach. Unfortunately, when it doesn’t work, it can be very costly and painful. Here's how to determine if you sell a one-off product that is DRTV-friendly....
Executive Roundtable: Presidents and CEOs Talk Critical Topics
We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here's which executives attended, and what they had to tell us. ...
