2012: Opportunities, Outlooks and Trends
Welcome to Multichannel Merchant's 2012 Opportunities, Outlooks and Trends. We are hoping that you'll find this a "must read" when making your last-minute 2012 plans. You'll find valuable information from Forrester Research Analysts about consumer shopping, mobile and tablet commerce, new technologies, social media and commerce, and of course, the economy.
For the b-to-b merchants' 2012 outlook, we've got Terry Jukes' thoughts about economic forecasts, revenue growth, marketing channels to focus on, technology and product innovation, content, customer acquisition and retention, tablet and mobile, international markets, and more.
And finally, we've got an in-depth look at 2012 trends and opportunities for lists and data. We'll cover everything — opt-in mobile lists, business and consumer databases and lists, and what some of the smartest people in the industry are projecting for the upcoming year.
Continue Reading:Forrester: Technology Will Help Drive B-to-C Retail in 2012
Tablet commerce, mobile commerce and other technologies will help drive cross-channel retail in 2012, says Sucharita Mulpuru and Peter Sheldon of Forrester Research...
B2B Outlook: Weak growth year predicted for b2b merchants
Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in business spending...
2012 Outlook: Digital Data Will Take Center Stage
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components...
Backword: What do you think the best opportunities will be in 2012?
Q&A with Neil Sexton, Brian Tilzer, Larry Davis, & Cam Balzer...
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