5 Steps eBags Used to Create a Successful Crosschannel Campaign

Jul 17, 2013 11:53 AM  By

Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media, according to a case study by Exact Target.

eBags ran the campaign for 30-days and used ExactTarget’s Interactive Marketing Hub to build its customer base and revenue.

The following pages show the five steps eBags and ExactTarget used to build its successful crosschannel Facebook campaign.