eBags’ “Bag an iPad” sweepstakes offered participants a chance to win an iPad, a Jansport backpack and a $1,000 Visa gift card. eBags created a series of Facebook ads targeting an audience that matched its ideal demographic. eBags then directed readers to a tab on its Facebook page devoted to the promotion. Using applications in the Interactive Marketing Hub, eBags was able to leverage resources it already had to create an effective campaign to make the most of its budget.
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