5 Steps eBags Used to Create a Successful Crosschannel Campaign

Jul 17, 2013 11:53 AM  By

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eBags invited visitors to become fans of its Facebook page as a prerequisite to take part in its sweepstakes.  The retailer used email for ongoing communication with the participants. eBags increased its Facebook likes by 46,000 at the end of the campaign and grew its email list by 28,000 subscribers.