Participants of the eBags sweepstakes were directed to a “thank you” page which featured a “shop now” button and then received a follow-up email. Following the sweepstakes, the retailer took in nearly $7,000 in direct sales from visitors referred to the site from the thank you page.
5 Steps eBags Used to Create a Successful Crosschannel Campaign
Jul 17, 2013 11:53 AM By Daniela Forte
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