5 Steps eBags Used to Create a Successful Crosschannel Campaign

Jul 17, 2013 11:53 AM  By

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Participants of the eBags sweepstakes were directed to a “thank you” page which featured  a “shop now”  button and then received a follow-up email.  Following the sweepstakes, the retailer took in nearly $7,000 in direct sales from visitors referred to the site from the thank you page.