According to the case study, while eBags earned $7,000 in direct sales post-sweepstakes, the company valued email contacts at approximately $15 a subscriber. The company had added nearly 28,000 subscribers as a result of the campaign. The company generated $420,000 in additional potential revenue.
5 Steps eBags Used to Create a Successful Crosschannel Campaign
Jul 17, 2013 11:53 AM By Daniela Forte
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