eBags’ “Bag an iPad” campaign was followed up with the mobile campaign, “Handbag-a-Day Giveaway.” It was set up so that over a 30 day period, one Facebook fan a day would win a bag. The retailer offered participants a $20-off coupon redeemable by text message using ExactTarget MobileConnect.
5 Steps eBags Used to Create a Successful Crosschannel Campaign
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