5 Steps eBags Used to Create a Successful Crosschannel Campaign

Jul 17, 2013 11:53 AM  By

blue-5Refine and Repeat

eBags’ “Bag an iPad” campaign was followed up with the mobile campaign,  “Handbag-a-Day Giveaway.”  It was set up so that over a 30 day period, one Facebook fan a day would win a bag. The retailer offered participants a $20-off coupon redeemable by text message using ExactTarget MobileConnect.