eBags’ “Bag an iPad” campaign was followed up with the mobile campaign, “Handbag-a-Day Giveaway.” It was set up so that over a 30 day period, one Facebook fan a day would win a bag. The retailer offered participants a $20-off coupon redeemable by text message using ExactTarget MobileConnect.
5 Steps eBags Used to Create a Successful Crosschannel Campaign
Get Content Like This Delivered to Your Inbox
Blog & Opinions
Posted 23 hours ago
Posted 2 days ago
Posted 3 days ago
© 2014, Access Intelligence, LLC. All rights reserved.