If a visitor’s on your website, she’s already shown some level of interest. Why not try to engage her by inviting her to sign up to receive something special like exclusive offers? You can even give her an incentive to do so.
That being said, only those who are feverishly brand loyal will sign up this way, and, if you’re like most of our clients, that will not be enough to offset the 20% average churn rate. That’s why we’re so passionate about modal acquisition.