Because engagement is key to both deliverabilty and conversions, it’s imperative to know as much as possible about your customer. By offering a preference center and then sending relevant emails based on the information shared – from gender and birthdate to favorite product categories – you’ll keep subscribers engaged and more likely to purchase.
5 Ways to Acquire and Keep the Right Subscribers
Get Content Like This Delivered to Your Inbox
Blog & Opinions
Posted 2 days ago
Posted 4 days ago
Posted 5 days ago
© 2015, Access Intelligence, LLC. All rights reserved.