Because engagement is key to both deliverabilty and conversions, it’s imperative to know as much as possible about your customer. By offering a preference center and then sending relevant emails based on the information shared – from gender and birthdate to favorite product categories – you’ll keep subscribers engaged and more likely to purchase.
5 Ways to Acquire and Keep the Right Subscribers
Jun 11, 2013 4:16 PM By Ross Kramer
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