5 Ways to Acquire and Keep the Right Subscribers

Jun 11, 2013 4:16 PM  By

04-orange-social-buttonPreference Center

Because engagement is key to both deliverabilty and conversions, it’s imperative to know as much as possible about your customer. By offering a preference center and then sending relevant emails based on the information shared – from gender and birthdate to favorite product categories – you’ll keep subscribers engaged and more likely to purchase.