No matter how your new subscriber signs up, you should immediately respond with an email that thanks and welcomes her and verifies the information she provided. It’s actually a best practice to send a series of three welcome emails, with the second two serving to engage the new sign-up, familiarizing her with your brand and providing other information without overtly selling to her. You’ll be pleasantly surprised to learn that typically all three welcome emails result in an impressive number of conversions. For some of our clients, 30% of their email revenue comes from their welcome series.
Ross Kramer is CEO of Listrak.