8 Tips for Creating a Better Online Shopping Experience This Holiday

Nov 05, 2013 6:11 PM  By

Create Urgency!

Creating a sense of urgency with discounts or free shipping messages can drive sales with already engaged visitors.

Tip 6: Whether a visitor has returned to your website several times to view a product or if they have items in their shopping cart, you can help move them through the sales process quickly by offering a deep discount or free shipping message while they are engaged on your website. This tactic will increase shopping cart conversions and decrease abandonment.

Decrease your bounce rate:
Bounce rate is the percentage of visitors to your site that visit one page on your website and then leave. According to Google, the average for most sites is between 40% and 60%. The lower your bounce rate is, the longer your potential customer will be on your site making the decision to buy.

Tip 7: Are they bouncing without a purchase? Offer them a coupon or discount right away – an incentive for them to stick around.

Tip 8: Do they have items in their shopping cart? Show them those items within a message to remind them of these items! These two tips can be used together as a double whammy to get them to convert.

Don’t let your customers have a mediocre shopping experience this holiday season. Help them find what they are looking for, when they are looking for it, and guide them through the buying process. While you have been planning your Q4 since this summer, it’s not too late to add real-time behavior-based web personalization into your holiday marketing mix.

Brian Rogers is the Director of Customer Success at Evergage.