Cross Channel Archive
J.Crew Thinks Pink, Conservatives See Red
APPAREL MERCHANT J. CREW GOT SOME CONSERVATIVES IN A TIZZY this spring. In an April email to customers, J. Crew president/creative director Jenna Lyons...
Going primal: The future of strong branding
Human beings have always relied on one another to survive. From the dawn of man, we banded together to perpetuate our species, to meet basic needs such...
Why Primal is More Powerful Than Ever
The radical changes in our world are actually heightening the influence of primal instincts on tribes and their individual members. Let's look at the...
Finance: Strong Showing for B-to-B, Computers Merchants
The third quarter of 2010 revealed considerable renewed optimism for business-to-business and computers marketers. Consumer merchants, however, fared...
QCI Direct Feels Walmart Free Shipping Effect
It's hard (or impossible) for any retailer to compete with Walmart on price. So when the general merchant announced free holiday shipping on its website...
Brand alignment across channels
It's not easy to present a strong, unified brand across all media. In fact, this is one of the most pressing creative challenges marketers face today....
Getting Them to Buy
As with most financials these days, sales for holiday 2010 were pretty good if you compare them with 2009, and great if compared to 2008. According to...
Editor's Note: The New Retail Reality
THE NEWS THAT HOLIDAY RETAIL SALES had increased about 6% over 2009 is a sign that the economy is, if not rapidly rebounding, at least moving in the right...
M&A Was MIA in 2010
MULTICHANNEL MERGERS AND ACQUISITIONS ACTIVITY PROGRESSED from pretty dead in 2009, to missing in action in 2010. Just five deals in the catalog segment...
12 Creative tips for 2011
Going into a new year is always a good time to review what you're doing and where you could improve. The past few years have been so challenging (and...
Losing My Taste for Harry & David
SHERRY CHIGER: When the holiday season rolled around, you could always count on receiving a Harry & David catalog featuring a luscious close-up of a fruit...
Lists and Data: It's Time to Test Again
Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While...
2010: The Year in Multichannel
WHAT WERE THE BIG INDUSTRY STORIES for 2010? It's always hard to reduce a year to a few concise bullet points especially when you cover as many topics...
Sexy Sells Halloween Costumes
MELISSA DOWLING: Given that Halloween costumes these days are way more sexy than scary, it was only a matter of time before lingerie merchants got in...
Email registration: best practice vs. common practice
Before you can communicate with customers and prospects via email, you have to capture their email addresses. But while you may think that the benefits...
Go psychographic on your customers
The evolution of marketing is well documented. The success of AMC's TV series Mad Men highlights and romanticizes the earlier days of mass marketing and...
Step by Step: Ikea's Email Registration Process
Furniture retailer Ikea has an email registration process that's exemplary for its efficiency and ability to communicate the friendly, informal voice...
Bounce-backs 2.0: Going beyond the print channel
Sir Isaac Newton's third law of motion asserts that for every action, there is a reaction. Who knew that the laws of classical mechanics Newton discovered...
How to Put Gift Lists to Good Use
If your company offers a wish-list or gift-list program, you have multiple opportunities to send customers what could be a very welcome message. Food...
Lists or Co-ops: Which Fits Your Prospecting Puzzle?
Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers...
Dos and Don'ts for E-mail Creative
Do consider e-mail as a unique medium.What works for print or the Web won't necessarily work for e-mail. Elements ranging from eye-tracking patterns to...
The art of accommodation marketing
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But in this new era of marketing, how we the consumer...
How to Design E-mail
Pretty is as pretty does: In e-mail marketing, that means messages where the creative works to improve response rather than being attractive solely for...
MCM 100: The List is In
The Largest Multichannel Merchant companies got a little smaller in 2009. No real surprise, given that it was one of the worst retail years on record,...
Branding from the inside out
What's the single biggest mistake that most marketers make when it comes to delivering a brand experience? Communicating your brand to customers only....
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 Next»
