Chico’s is beefing up its management team. The Fort Myers, FL-based women’s apparel retailer, which in addition to Chico’s includes White House/Black Market and Soma Intimates, on Jan. 23 announced several new hires—many raided from the ranks of its rivals.
Elaine L. Boltz is joining Chico’s as senior vice president in strategy and consumer research. Boltz, who most recently served as executive vice president, corporate strategy/chief marketing officer for Ann Taylor Corp., will be responsible for leading the company’s direct-to-consumer sales, as well as providing strategies on improving consumer insight and research.
Judd Harner was appointed senior vice president/chief marketing officer for the Chico’s brand. Harner had worked with Chico’s in his role as president/CEO of Desgrippes Gobe; he will lead the creative marketing team for the brand.
George M. Reider has been hired as senior vice president of White House/Black Market stores. Reider, who has worked for Gap, Polo Ralph Lauren, and Ann Taylor, most recently served as president of retail for S. Schwab and Co.
Ronald L. Shulman was hired as senior vice president of Chico’s production and sourcing. Shulman, who had been vice president, sourcing for J.C. Penney Co., will be responsible for all aspects of sourcing and production for the brand.
And Evelyn Reynolds and Mary P. Tucker have been hired as vice presidents of Chico’s merchandising. Reynolds, who had been vice president, accessories, gifts, and spa at Coldwater Creek, will oversee the woven accessories businesses. Tucker who previously served as vice president, merchandise manager, knitwear division at Victoria’s Secret Direct, will be responsible for the knitwear business.