ComScore: Trends Point to Digital Marketing Channel Growth

Feb 11, 2012 8:08 AM, By Multichannel Merchant Staff

The explosion of available content and proliferation of web-enabled devices will drive the evolution of the digital consumer in 2012, and creating new opportunities and challenges for the entire digital ecosystem, Linda Abraham, comScore CMO and EVP of Global Product Development, in a press release to announce its 2012 U.S. Digital Future in Focus report. But in order to be successful, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses. In the following videos, comScore's thought leaders talk about why they see ecommerce, mobile, online video and social media growth potential in 2012.