How Mobile is Being Used In Store

May 09, 2013 2:28 PM  By

Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store. According to this infographic from Google Mobile Ads, even though showrooming has become common place, retailers can rest easy since shoppers who use mobile more, buy more.