How to Put Gift Lists to Good Use

Oct 01, 2010 9:30 PM  By

If your company offers a wish-list or gift-list program, you have multiple opportunities to send customers what could be a very welcome message.

Food catalogers are great at sending a previous-season gift list, along with a catalog. This creates a convenient re-order mechanism.

But what about reminding customers of their lists in an email or with a pop-up? For wish lists, you can send an email announcing that an item on their list has gone on sale. Or, send a preholiday season reminder to forward a wish list to loved ones.

The information that customers provide you is a valuable marketing tool. If you use it for the benefit of the customer, you may find you can also benefit your bottom line.