CROSS CHANNEL: International
News, strategies, and tactics regarding international business for catalogers, online marketers, and multichannel merchants
Sourcing from China: You get what you pay forThe steady stream of product recalls from manufacturers in China late last year caused panic at many U.S. companies. Quality and sourcing managers, along... World-wide Peruvian ConnectionRich Lloyd, president of women's apparel cataloger Peruvian Connection, says last year's relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company's catalog.... Firebox.com Heats Up StatesideWhen London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar... L.L. Bean Leaning Toward CanadaIn continuing its international expansion plans, apparel, sporting gear, and home goods cataloger L.L. Bean has its sights set north of the border.... Live from ECMOD: N Brown’s Internet CentricityLondon--N Brown Group is as traditional a catalog company as you can get. It has roughly 20 catalog titles, among them J D Williams, 50 Plus, and Simply Be, most of which target women 45-65 years old. ... Live from ECMOD: Prospecting The U.K. WayLondon--Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K.... Live from DMA06: FEDMA to Begin Research Initiatives(Direct) San Francisco--The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group's 25 member associations.... Office Depot Buys Controlling Interest in Chinese FirmThe $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China... Canada Post to Launch Look BookThe catalog division of Toronto-based Canada Post is launching the Look Book, a catalog of catalogs from U.S. and Canadian merchants. ... British InvasionThe British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands' End, Peruvian Connection, and Talbots... A Look at the London DM FairNearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.... Mexico's Liverpool launches U.S. siteMexico City-based department store giant Liverpool, which last year reaped an estimated $3 billion in sales, in March unveiled an online catalog that... Canada Post frees up online bordersWith only 32 million people roughly one-tenth the population of the United States dispersed over a vast area, Canada hasn't been considered a must enter... Five Key Developments in the U.K. Home Shopping MarketExplosive growth in the U.K. home shopping market, driven mainly by homegrown companies, looks set to continue in the foreseeable future. American presence to date remains concentrated mainly in the hands of veterans who have been established since the early 1990s, before the current boom began... Worldwide via the WebThis month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting... |
