Live from ECMOD: Prospecting The U.K. Way
Oct 25, 2006 2:48 PM, By Sherry Chiger
London--Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K....
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World-wide Peruvian Connection
May 1, 2007 12:00 PM, By Jim Tierney and Heather Retzlaff
Rich Lloyd, president of women's apparel cataloger Peruvian Connection, says last year's relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company's catalog....
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Firebox.com Heats Up Stateside
Feb 1, 2007 12:00 PM, By Tim Parry
When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar...
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Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
Seeking overseas success
Jan 1, 2005 12:00 PM, By Mark Del Franco
After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark...
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List Challenges in Asia
Dec 1, 2004 12:00 PM, Margery Weinstein
One of the many hurdles to marketing in Asia is the lack of a mailing list industry. For instance, list rental simply doesn't exist in South Korea, says...
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Lists and Prospecting: Prospecting into Canada
Apr 1, 2003 12:00 PM, By Paul Miller
Given the dismal state of the U.S. economy, the timing may be right to consider marketing into Canada. Although Canada's economy has been lagging for...
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