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Live from ECMOD: Prospecting The U.K. Way
Oct 25, 2006 2:48 PM, By Sherry Chiger
London--Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K....

Sourcing from China: You get what you pay for
Apr 1, 2008 12:00 PM
The steady stream of product recalls from manufacturers in China late last year caused panic at many U.S. companies. Quality and sourcing managers, along...
World-wide Peruvian Connection
May 1, 2007 12:00 PM, By Jim Tierney and Heather Retzlaff
Rich Lloyd, president of women's apparel cataloger Peruvian Connection, says last year's relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company's catalog....
Firebox.com Heats Up Stateside
Feb 1, 2007 12:00 PM, By Tim Parry
When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar...
Related Articles

PRIMER

Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.

Seeking overseas success
Jan 1, 2005 12:00 PM, By Mark Del Franco
After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark...
List Challenges in Asia
Dec 1, 2004 12:00 PM, Margery Weinstein
One of the many hurdles to marketing in Asia is the lack of a mailing list industry. For instance, list rental simply doesn't exist in South Korea, says...
Operations and Management: Overseas Shipping Options
Aug 1, 2003 12:00 PM, Mark Del Franco
Most catalogers aren't international marketers on the scale of Lands' End or Viking Office Products. But thanks largely to the Internet, many mailers...
Operations and Fulfillment: Mailing It Over There
May 1, 2003 12:00 PM, Mark Del Franco
Somebody in your marketing department made the brilliant decision to begin mailing your catalog overseas. Now it's your job to get the books into the...
Lists and Prospecting: Prospecting into Canada
Apr 1, 2003 12:00 PM, By Paul Miller
Given the dismal state of the U.S. economy, the timing may be right to consider marketing into Canada. Although Canada's economy has been lagging for...




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