International ARCHIVE

Live from ECMOD: Checking into Hotel Chocolat  Nov 27, 2005 7:35 PM By Melissa Dowling

U.S. marketers aren

Sacre Bleu! New Suppression Tool for France  Nov 14, 2005 8:46 PM By MCM staff

Costa Mesa, CA-based Experian launched a suppression file designed specifically for the French market. Experian Paladin enables direct marketers to eliminate the costs associated with mailing to consumers at their old address. More than 9% percent of the French population moves every year, many of whom fail to notify the country

eBags goes Deutsch  Nov 01, 2005 10:30 PM By Ken Magill

Luggage and handbag merchant eBags is banking that anti-American sentiment won’t stop a significant percentage of Germany’s 82 million citizens from shopping

U.K. Mailer Adds to Catalog Stable  Aug 03, 2005 1:30 AM By MCM staff

Cotswold, U.K.-based multititle mailer First Resources Ltd. announced Aug. 2 that it has acquired novelty home items cataloger Renwood Ltd. for an undisclosed cash price.

Why Now Is the Time to Mail to Japan, Part 2  Jul 25, 2005 7:15 AM By Saul Fleischman

Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
world

Why Now Is the Time to Mail into Japan  Jul 18, 2005 9:31 PM By Saul Fleischman

Anyone dealing with Japanese direct marketing lists, either as a user or as a list manager/broker, has surely heard about the

Seeking overseas lists  Jun 01, 2005 9:30 PM By Mark Bridges

The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.

LEAVING HOME  Jun 01, 2005 9:30 PM By MCM staff

Three days after Valentine’s Day, in the middle of a typical New England winter, The Boston Globe reached out and punched many of us Vermonters in the

A Tale of Two Databases: Marketing and Operational  Apr 25, 2005 7:41 PM By MCM staff

In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.

International Update: Go, Canada  Apr 25, 2005 7:35 PM By MCM staff

There






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