JCP Asks Customers to “Come Back”

May 01, 2013 8:24 PM  By

jcp-300J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.

The year-long perils at JCP began shortly after Ron Johnson was appointed as CEO. In Johnson’s first year JCP’s total sales dropped 24.8% and its ecommerce sales decreased 33%. Part of the plummeting stock and sales could have been based on JCP’s decision to eliminate coupons, sale items and even revamp the bricks-and-mortar store layout.

In the Facebook post, JCP states “We are listening. It’s no secret. We’ve made some changes. Some you’ve liked and others you didn’t. We’ve heard you – and we’re listening. Let us know what you think.” The status is followed by the video.

In a statement to Reuters, JCP spokeswoman Daphne Avila said, “The video also appeared on YouTube and will run on broadcast television this week. This campaign sends a clear message that we listened, and now, we’re doing everything we can to bring customers back.”

JCP has also created a #JCPlistens on Twitter in hopes to spread its new marketing campaign to the masses.