Taking Advantage of Economic Stimulus Checks
May 5, 2008 3:05 PM, By Chad Elmendorf
Direct marketers have something to look forward to this summer – consumers with discretionary income. (That is, those who have gotten their tax rebates). But will they spend their newfound money with you or use it to fill their gas tanks? ...
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Why Overmailers Get No Response
May 5, 2008 3:02 PM
Are you overmailing? Don’t be shocked if people resent it. Find out how to keep from becoming a household pest...
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Don’t Give Up on Co-registration
May 5, 2008 2:58 PM, By Tim Parry
Looking to get a boost from your e-mail marketing without renting lists? Maybe it's time to revisit co-registration...
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 How to Spot Defectors In Advance
Apr 28, 2008 1:33 PM, By Kelly Hlavinka
If drivers can defect at the gas pumps, don’t expect catalog shoppers to be loyal. How can you prevent them from switching to your competitor? ...
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Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
The ABCs of database marketing
Jul 1, 1998 12:00 PM, Sherry Chiger
A full 51% of the overall respondents to the 1998 Catalog Age Benchmark Report on Lists and Databases (see p. 63) don't perform any sort of database modeling....
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Improving your merge/purge
Feb 1, 1999 12:00 PM, Peter Girard
A quick way to sabotage any mailing is to take the merge/purge process for granted, says Joe Balaban, vice president of business development at Farmingdale,...
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Polishing lackluster lists
May 1, 1999 12:00 PM, Moira Pascale
Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating...
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Cleaning Up for Better Response
Jan 1, 2001 12:00 PM, Sabrina Horne
Skimp on list hygiene and you risk being penny-wise and pound-foolishWithin a year of standardizing and clearing its house file, Alaska Wild Berry Products...
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Maximizing Models
May 1, 2001 12:00 PM, Ann Abrahamson
6 TIPS FOR USING MODELS EFFECTIVELY...
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List Watch: Testing for the Best
Aug 1, 2001 12:00 PM, Sabrina Horne
Considering the soft sales and lower response rates many mailers reported this year, it's not surprising that catalogers have cut back on list testing...
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