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Data & Analytics ARCHIVE

Leveraging Big Data Via One-on-One Videos  Nov 18, 2014 9:38 AM By Deirdre Mills

Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.

Big Data a Big Omnichannel Driver  Nov 17, 2014 11:11 AM By Daniela Forte

Big data provides retailers in today’s omnichannel world an inside look at how they can improve both their websites and in-store experiences for customers. See which data will be able to help your business.

Avoiding Coal: 7 Ways to Lower Email Blocking Risks  Oct 27, 2014 6:57 AM By Jim Davidson

A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.

Is There a Blind Spot in Your Holiday Retail Analytics Strategy?  Oct 08, 2014 4:20 PM By Ralph Crabtree

As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.

Smart Furniture Launches Responsive Design Website  Sep 23, 2014 9:48 AM By Daniela Forte

Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say.

The Beauty of Browse Data  Sep 16, 2014 11:55 AM By Ross Kramer

On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.

What Data Can a Beacon Actually Collect?  Sep 11, 2014 12:51 PM By H.O. Maycotte

Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments.

Database Guru Arthur Hughes Dies  Aug 29, 2014 9:25 AM By Beth Negus Viveiros

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

What Retailers Can Learn from Personal Health Apps  Aug 06, 2014 11:08 AM By Jonathan Levitt

When people are willing to hand over data about their heart, sleep cycles, medications, diet and exercise, why can’t retailers collect data without seeming creepy?

How the Retail Industry Uses Shoppers’ Data  Jul 30, 2014 6:26 AM By Tim Parry

Based on a recent Alteryx and RetailWire survey of nearly 350 retailers and brand manufacturers, this infographic illustrates the top three ways progressive retailers are using shopper insights to drive marketing and merchandising decisions, and more.






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