CROSS CHANNEL: List & Data Strategies
Tactics, strategies, and news regarding rental lists, database marketing, house files, prospecting, and reactivation for catalogers, online marketers, and multichannel merchants
Email, Postal List Prices Falling: WorldataOverall list prices continue to fall, according to the Winter 2012 Worldata (www.worldata.com) list price index. ... Deciding Between Compiled and Response ListsIt's an age old question for marketers: When is it appropriate to use compiled data or response data?... Need the Right Mailing Lists? Don't Wait Until DecemberToo often, merchants tend to not afford the list broker sufficient time – from three to four weeks – to design, develop, revise and then execute a successful list rental program. It is a fact of life that other tasks tend to receive more attention and renting lists usually isn't at the top of the mailers' "to do" list. Time must be made for the broker to do his or job properly and well, without unnecessary pressure. ... How Do Not Track Affects Data CollectionMy company recently had the opportunity to sponsor a South Florida Interactive Marketing Association educational forum with Congressman Allen West (R-FL) regarding the new Do Not Track legislation. And, while some data marketers may turn away from the issue thinking it is solely a web marketer’s debate, we need to all remember where most of our data is originating from these days.... Broker Roundtable: Holiday 2011 OutlookWelcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What is the outlook for holiday mailings this year?... Melissa Data Announces New Property Information Web ServiceRANCHO SANTA MARGARITA, CA--(Marketwire - April 12, 2011) - Melissa Data Corp, a developer of high performance data quality and address management solutions, today announced that customers can now access detailed property and mortgage data on over 140-million U.S. properties by using the company's unique new WebSmart Property Web Service. Available immediately, this is the most comprehensive solution available to the public for sourcing nearly any information on a given property -- including everything from parcel and owner information to square footage to zoning and more.... How to Prevent an Email Security BreachSo what did we learn from the latest email security breach? That is can happen to any company – even one that is as established and well respected as Epsilon, says Austin Bliss, president of e-mail marketing services firm FreshAddress.... No Growth for Gardening Catalog UniverseThe gardening catalog market lost about 100,000 active names in the first quarter of 2010, according to New York-based list brokerage firm ParadysMatera.... Market Snapshot: Home Universe gets DownsizedThe home products catalog market lost about 300,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm ParadysMatera.... Market Snapshot: General Merchant Names Fall OffThe general merchandise catalog market lost about 200,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm ParadysMatera. ... Gifts Universe Going DownTHE GIFTS AND COLLECTIBLES MARKET LOST ABOUT 400,000 ACTIVE NAMES in the third quarter of 2009, according to New York-based list brokerage firm ParadysMatera.... Value of Permission-based E-mail Lists FallingWorldata’s fall 2009 List Price Index shows that permission-based e-mail business-to-consumer lists continue to lead the price decline, showing the largest price decrease of all categories. ... Income Margins Thin In InfoGroup’s Second QuarterInfoGroup was profitable by the skin of its teeth during its second quarter. More, along with The Historian's Take, follows.... Why You Should Measure Incremental Customer PerformanceLooking only at results directly linked to a marketing effort can distort the understanding of a program’s overall impact on company performance. Analyzing the incremental impact of marketing efforts at a customer level can give more accurate insight into its overall impact on key metrics—orders, revenue, margin and profitability. ... E-Mail List Prices Drop, Other Categories Stabilize: WorldataThere are bargains to be had in e-mail list rentals. On average, the per-thousand price of permission-based business-to-consumer lists dropped $50 from summer 2008.... |
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GLOSSARYWhen an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the list glossary here. L&DS E-NEWSLETTERList and Data Strategies for the Multichannel Merchant is delivered every Monday. PRIMERWhether you're just getting started or you need a refresher, the articles below can help you get back to list basics.
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