LISTINGS

New lists

National Arbor Day Foundation Give-a-Tree Donors

This list of greeting-card buyers had trees planted in national forests in honor of card recipients. More than 67,000 donors who gave $15 to $100 in the past 12 months are listed.

Selects: Gender, source, state/SCF/ZIP

Cost: $90/M

Contact: RMI Direct Marketing, 203-825-4634 or www.rmidirect.com

FTD

More than 3 million floral buyers from the plast 12 months are available on this list. The average phone and Internet order was $50 for flowers and other gifts.

Selects: Last purchase, hotlines, multibuyers, business address, new-to-file, occasion, enhancements, presence of children, SIC code, title, phone number, cumulative dollar amount (ranges), state/SCF/ZIP

Cost: $110/M

Contact: Walter Karl, 845-732-7074 or www.walterkarl.com

Medical Alert Service Buyers

750,000 health-conscious consumer buyers, including 200,000 from the past 12 months, purchased a medical identification card with contact information and an online medical profile. The unit of sale was $180 for individuals or $255 for a family covering up to six persons. Direct mail and telemarketing are the sources.

Selects: Monthly hotline, state/SCF/ZIP

Cost: $100/M (last-12-month buyers)

Contact: VentureDirect Worldwide, 212-655-5110 or www.ven.com

Bits and Pieces Enhanced

More than 450,000 12-month buyers are named on this enhanced file from cataloger Bits and Pieces. Order sizes range from $10 to $150; the average sale is $47, and 70% of the customers are women.

Selects: Gender, demographics, psychographics, presence of children by age ranges, adult's age, lifestyle/interest, state/SCF/ZIP

Cost: $95/M

Contact: Walter Karl, 847-273-5714 or www.walterkarl.com

In the Navy

This database contains five million names of active military personnel and veterans. Besides the Navy, it includes those in the Army, Air Force and Marines. Direct mail and the Internet are the sources.

Selects: Monthly hotline, branch of service, active military, veterans, age, credit card, income, interests, phone number, state/SCF/ZIP

Cost: $150/M

Contact: Lighthouse List, 800-684-2180 or www.lighthouselist.com

Consumer Packaged Goods Executives

ZoomInfo has released a list of 127,866 professionals who work in the consumer packaging industry. People on the file include individuals who work in sales, account management, direct store delivery, field and trade management, as well as other marketing positions involving packaging. The source is the ZoomInfo Internet search engine.

Selects: Number of employees, recency, SIC code, job title/function, one per company, phone numbers

Cost: $150/M

Contact: Worldata, 561-393-8200 or www.worldata.com

Subscriber Passion index

More than 1.5 million subscribers to various magazines are listed. Interest categories include aviation, equestrian, parenting, electronics, farming and travel. Three-quarters of these individuals subscribe to multiple publications. The average sale was $25. Agent field sales are the source.

Selects: Hotlines, category, state/SCF/ZIP

Cost: $95/M

Contact: Mal Dunn Associates, 845-278-1357 or www.maldunn.com

New management

Mosaico Book Club/Circulo de Lectores

Specialists Marketing Services recently assumed management of two Spanish-language book club files for Doubleday Entertainment. Mosaico has 264,753 members and Circulo de Lectores 37,140. The sources are direct mail, print advertising, and the Internet.

Selects (depending on file): Dollar, paid, gender, product book buyers, credit plus, adult's/child's age, presence of children, change of address, Internet, hotlines, paid premium, state/SCF/ZIP

Cost: $100/M

Contact: Specialists Marketing Services, 201-865-5800 or www.specialistsms.com

Manufacturer's News

Direct Media has been named list manager for Manufacturer's News. More than 1 million names are available from the MNI master file, which is comprised of professionals at manufacturing companies. The list is from MNI's state directories and databases, compiled from public records, trade journals, newspapers, financial reports, chamber of commerce, and Yellow Pages.

Selects: Business/industry type, gender, number of employees, SIC code, job function/title, state/SCF/ZIP

Cost: $110/M

Contact: Direct Media, 203-532-2450 or www.directmedia.com