New lists

MapleLeaf Vitamin Buyers

The more than 129,000 health-conscious consumers on this list have purchased vitamin, supplement, or weight-loss products via the Web after enrolling for a 14-day free trial. Seventy percent of the buyers are women.

Cost: $100/M

Selects: state, SCF, zip, credit card, telemarketing, monthly hotline

Contact: Ruben Response Services, www.rubenresponse.com or 847-619-9800

As We Change Blow-in Program

Selling health and wellness products, apparel, accessories, and other items specifically for women 40 and older, As We Change expects to mail 4 million catalogs between September 2006 and May 2007. Quantities vary by month from 100,000 to 1.2 million. Customers have an average income of more than $50,000.

Cost: $30/M

Contact: Fasano & Associates, www.fasano-assoc.com or 818-728-9030

Home Office Product Buyers

This file consists of more than 2.25 million people who have bought merchandise for their home office. These professionals, who are split almost evenly between men and women, have an average income of $50,000 and spent an average of $200 per order of business supplies.

Cost: $95/M; $100/M, business offers

Selects: geography, SIC code, occupation, small office/home office, income, credit-card buyers, premium credit-card holders, age range, ethnicity, presence of children, telephone, Internet subscribers, investment opportunists, monthly hotline

Contact: List Connection, www.listconnection.net or 954-941-7118

Direct Mail Golf Product Buyers

The 255,000 consumers on this file have purchased some sort of golf product or service, primarily by direct mail.

Cost: $125/M

Selects: geography, gender, telemarketing, recency,

Contact: Paramount Lists, www.paramountlists.com or 800-723-5478