New Products

Software provider Alterian has released two new products for the list industry.

The first is ListDirect, a Web-based drag-and-drop application for list sales. Built on Alterian’s database technology, List Direct provides list managers and brokers with a dynamic tool for managing, selecting, and procuring data, all real-time, and all from a web browser leveraging the latest Web 2.0 design technology.

The second is Contact Optimizer, which uses advanced algorithms to calculate the sales potential of each prospect, estimate the cost benefit of switching recipients to new channels and determine the best way to contact an individual customer or prospect, across multiple channels and offers.

Epsilon introduced what it says is the industry’s first predictive pre-mover file. By considering a series of researched variables, Epsilon’s Pre-Mover file can predict with accuracy that consumers will relocate in the pending three- to six-months. Marketers can use this file in conjunction with Epsilon’s weekly new mover file to specifically target these consumers, who, on average, spend $7300 within three months of moving.

Database solutions provider ReachForce has rolled out ReachForce Insight, a new software-as-a-service (SaaS) marketing campaign prediction software solution (previously coined “Fountainhead” when announced early availability in August). ReachForce Insight analyzes customer win data and sales pipeline flow to provide a marketing-centric view of market segments that are ripe for demand generation campaigns. The technology platform uses “in funnel flow analytics” and “market sector clustering” with proprietary algorithms to predict market hot spots. ReachForce Insight is fully integrated with salesforce.com, but for companies not using salesforce.com, the company says the data can be imported directly into ReachForce Insight, yielding the same results.