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Edith Roman launched its business-to-business co-op database, called LexBase, at the DMA 07 Conference last week in Chicago. The file draws on more than 1,800 business-to-business mailing lists, including 24-month mail order buyers, publishers, seminar attendees, association membership lists, and e-mail databases, as well as compiled information from parent company infoUSA. Roughly 15 million of the names on the file also include e-mail addresses.
Database marketing solutions company Decision Intelligence has unveiled Clario, a suite of Web-hosted software services designed to offer Web-based access to predictive models, advanced contact streams, and more effective workflows.
E-mail marketing service provider StrongMail Systems has released version 4.0 of its StrongMail E-mail Marketing Server. The new release includes a commercial-grade e-mail delivery platform for large-scale marketing and transactional e-mail needs. The company says this allows marketers are able to create, deliver, and measure sophisticated campaigns without the delays, fees, or the data privacy concerns associated with hosted systems.