Data & Analytics ARCHIVE

Too many tools, not enough creativity  Jan 01, 2000 10:30 PM By JIM FRAIN

Can you possibly have too many tools and too big a budget? The answer might well be yes. Compare the movies Waterworld and The Blair Witch Project. Waterworld

PERSONALIZATION: Registering for success  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the

Pet pick-me-ups  Dec 01, 1999 10:30 PM By MCM staff

Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for

Performance Products  Nov 01, 1999 10:30 PM By Leslie Goff

To cater to every form of four-wheeled transport, the cataloger built a new high-performance product databaseWith more than 200,000 SKUs and growing,

PICK-TO-LIGHT TECHNOLOGY: `Enlightening’ fulfillment  Nov 01, 1999 10:30 PM By Mark Del Franco

Although pick-to-light warehouse technology has been around for 20 years, it has only recently taken off among catalogers, thanks largely to software

PHOTOGRAPHY: Lifestyle vs. product shots  Nov 01, 1999 10:30 PM By MCM staff

When should I use lifestyle photography rather than product photography?Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something

POSTAL: Expect rate hike by 2001  Nov 01, 1999 10:30 PM By Paul Miller

On Sept. 10, the U.S. Postal Service ended its fiscal year in the black for the fifth consecutive time; spurred by the past year’s $700 million cost reduction

Print still key to Wilmar’s growth  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Although Wilmar Industries is taking the plunge into e-commerce next month, the repair and maintenance products cataloger still sees print catalogs as

Peterman poseurs?  Oct 01, 1999 9:30 PM By MCM staff

We may have discovered where at least one of J. Peterman’s illustrators is moonlighting while the upscale apparel marketer’s catalog remains on hiatus.

PRINT VERSIONING  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Proof of the power of versioning: When Sara Lee Direct wanted to increase orders from the segment of its house file that had bought plus-size apparel






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