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Data & Analytics ARCHIVE

PHOTOGRAPHY: Lifestyle vs. product shots  Nov 01, 1999 10:30 PM By MCM staff

When should I use lifestyle photography rather than product photography?Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something

POSTAL: Expect rate hike by 2001  Nov 01, 1999 10:30 PM By Paul Miller

On Sept. 10, the U.S. Postal Service ended its fiscal year in the black for the fifth consecutive time; spurred by the past year’s $700 million cost reduction

Performance Products  Nov 01, 1999 10:30 PM By Leslie Goff

To cater to every form of four-wheeled transport, the cataloger built a new high-performance product databaseWith more than 200,000 SKUs and growing,

Print still key to Wilmar’s growth  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Although Wilmar Industries is taking the plunge into e-commerce next month, the repair and maintenance products cataloger still sees print catalogs as

Peterman poseurs?  Oct 01, 1999 9:30 PM By MCM staff

We may have discovered where at least one of J. Peterman’s illustrators is moonlighting while the upscale apparel marketer’s catalog remains on hiatus.

PRINT VERSIONING  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Proof of the power of versioning: When Sara Lee Direct wanted to increase orders from the segment of its house file that had bought plus-size apparel

Pickers picking up signals  Sep 01, 1999 9:30 PM By Mark Del Franco

When the pickers in Foster & Gallagher’s Peoria, IL, distribution center appear to be hearing voices, it’s normal – not paranormal. Many of F&G’s pickers

POSTAL: USPS May File Rate Case  Aug 01, 1999 9:30 PM By Paul Miller

Catalogers could find themselves paying 7%-8% more in postage by the end of next year. Rumors have been trickling out of U.S. Postal Service headquarters

Picking up the pace  Jul 01, 1999 9:30 PM By Mark Del Franco

Getting orders out the door faster is a primary goal of many catalog operations. Streamlining your order picking process can help you achieve that goal.According

Playboy adds Spice  Jun 01, 1999 9:30 PM By Mark Del Franco

Playboy Enterprises’ $100 million acquisition of the Spice adult pay-per-view service in March, a year after the deal was first announced, has made the






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