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Data & Analytics ARCHIVE

Polishing lackluster lists  May 01, 1999 9:30 PM By Moira Pascale

Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating

Planning ahead  May 01, 1999 9:30 PM By Moira Pascale

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.We

Pottery Barn kids around  May 01, 1999 9:30 PM By Paul Miller

Housewares and home decor cataloger/retailer Williams-Sonoma doesn’t break out sales of its five divisions: Pottery Barn, Gardener’s Eden, Chambers, Hold

Postal Service, PRC at odds over postal reform bill  Apr 01, 1999 10:30 PM By Paul Miller

In January, with the convening of the 106th Congress, Rep. John McHugh (R-NY) introduced a new version of his Postal Reform Act, now named the Postal

PETERMAN  Apr 01, 1999 10:30 PM By Moira Pascale

On March 5, the day that its assets were put on the block for bankruptcy liquidation, the upscale cataloger/retailer J. Peterman Co. finally found a buyer.

Playing private eye  Apr 01, 1999 10:30 PM By Paul Miller

Catalogers and industry observers estimate that 20%-60% of the names on a business-to-business house file become inactive in any given year. And reactivating

Privacy clampdown  Feb 01, 1999 10:30 PM By Shannon Oberndorf

According to the Data Protection Directive of the European Union (EU), which went into effect Oct. 25, nations belonging to the EU are forbidden to transmit

People  Feb 01, 1999 10:30 PM By MCM staff

Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.Gift catalog Eximious has named Jeff Parnell

People  Jan 01, 1999 10:30 PM By MCM staff

Kim Myers is now the managing editor of Patagonia in Ventura, CA.Eximious has named Jeff Parnell as CEO. Parnell had been vice president of marketing

Predicting that next purchase  Jan 01, 1999 10:30 PM By MCM staff

You’ve just purchased a Bonnie Raitt CD from online music seller CDnow. Immediately, the Website analyzes your needs, using information about other customers’






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