MULTICHANNEL MERCHANT » DATA & ANALYTICS
Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.
Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this?
Most marketers rely on data to do their job well. However, most either don’t have access to the right data, or can’t make sense of it. Here are four ways a dashboard can bridge the chasm between the data you have and the insights you need.
Holiday season is a make or break time for retailers. Connecting with customers after the holiday dust has settled reminds them of a positive experience in a way that is more likely to be remembered. Here are some ideas to get your plan started.
Few banner ads are based on a retailer’s deep knowledge about specific customers. Here’s why applying CRM data to the digital channel can result in customer-centric merchandising programs, reflect inventory and supply chain realities, improve commerce conversion, maximize customer lifetime value and provide incremental lift.
With Big Data all the buzz these days, merchants are have the opportunity to make real what was once too costly or visionary to achieve a possibility, especially with the use of innovative analytics solutions, according to an infographic by SAP.
When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type
Rakuten has entered into an agreement to acquire PopShops, a Seattle-based data and analytics company, for an undisclosed amount of money.
Kewill, a provider of multimodal transportation software, announced that it has signed a definitive agreement to acquire the assets of Four Soft, a software company headquartered in Hyderabad, India. The acquisition is expected to close within 90 days and will expand Kewill’s existing position in the Supply Chain Execution software market.
Even though a decade has past since most retailers became multichannel, the majority still don’t have a good way to track customers across channels. One of the biggest problems is the offline “data hole.” Where online transactions require customers to identify themselves, the same is not true offline.