Data & Analytics ARCHIVE

RadioShack Announces 1,100 Store Closings and Q4 Sales Decline  Mar 04, 2014 3:31 PM By Erin Lynch

RadioShack announced this week that it plans to close 1,100 under performing stores as well as huge losses in its fourth quarter earnings. According to its Q4 financials, the electronics retailer reported that net sales and operating revenues for the quarter decreased to $935.4 million from $1.17 billion in the same quarter last year

DMA Calls for New Measures to Enhance Data Security  Jan 30, 2014 3:33 PM By MCM Staff

In response to the recent spate of data security breaches on retailers and others, the DMA issued a call to action to all data-driven marketers to recommit to DMA’s long-standing commitment to ensure the security of consumer data.

Untangling the Retail Supply Chain with Real-Time Analytics  Jan 22, 2014 8:24 AM By Dale Skeen

Retail supply chains are longer and more tangled than ever – the complexity of the data coupled with high customer expectations around service and reliability are taxing traditional approaches to supply chain management to their limits. In this article you will learn how to pinpoint problems faster, make adjustments quickly, prevent missed deliveries, and catch those out-of-stock situations before they can impact the customer.

It’s Not About Big Data – It’s About Smart Data  Jan 20, 2014 2:20 PM By Janice Smithers

Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.

Using Big Data to Improve Contact Center Operations  Jan 16, 2014 11:24 AM By Erin Lynch

While big data might seem like it generally falls into the silo of the marketing department, more and more merchants are finding out that not only is it just as beneficial in the contact center, but it could also give you an edge against your competitors.

IBM Study of 30,000 Global Consumers Shows Importance of Personalization  Jan 13, 2014 4:32 PM By Erin Lynch

A new IBM study of more than 30,000 global consumers released at the 2014 National Retail Federation convention found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.

QVC’s Contact Center Gets Top Score in ForeSee Experience Index  Jan 07, 2014 11:36 AM By Daniela Forte

QVC had the highest score in contact center customer satisfaction with a score of 88. QVC beat out Amazon, Costco, O’Reilly Auto Parts and PetSmart which each saw a score of 85, according to the recent ForeSee Experience Index: 2014 U.S. Retail Edition.

5 Digital Marketing Resolutions for 2014  Jan 01, 2014 8:30 PM By Graham Cooke

With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.

Cozy Up To Customers with Mobile Analytics  Dec 20, 2013 12:02 PM By Len Shneyeder

As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.

Target Confirms Unauthorized Access to Payment Card Data in U.S. Stores  Dec 19, 2013 7:06 AM By Tim Parry

Target has confirmed it is aware of unauthorized access to payment card data that may have impacted certain guests making credit and debit card purchases in its U.S. stores.






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