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Data & Analytics ARCHIVE

Using Big Data to Improve Contact Center Operations  Jan 16, 2014 11:24 AM By Erin Lynch

While big data might seem like it generally falls into the silo of the marketing department, more and more merchants are finding out that not only is it just as beneficial in the contact center, but it could also give you an edge against your competitors.

IBM Study of 30,000 Global Consumers Shows Importance of Personalization  Jan 13, 2014 4:32 PM By Erin Lynch

A new IBM study of more than 30,000 global consumers released at the 2014 National Retail Federation convention found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.

QVC’s Contact Center Gets Top Score in ForeSee Experience Index  Jan 07, 2014 11:36 AM By Daniela Forte

QVC had the highest score in contact center customer satisfaction with a score of 88. QVC beat out Amazon, Costco, O’Reilly Auto Parts and PetSmart which each saw a score of 85, according to the recent ForeSee Experience Index: 2014 U.S. Retail Edition.

5 Digital Marketing Resolutions for 2014  Jan 01, 2014 8:30 PM By Graham Cooke

With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.

Cozy Up To Customers with Mobile Analytics  Dec 20, 2013 12:02 PM By Len Shneyeder

As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.

Target Confirms Unauthorized Access to Payment Card Data in U.S. Stores  Dec 19, 2013 7:06 AM By Tim Parry

Target has confirmed it is aware of unauthorized access to payment card data that may have impacted certain guests making credit and debit card purchases in its U.S. stores.

Apple Launches iBeacon App to Tailor In-Store Shopping Experience  Dec 06, 2013 1:22 PM By Erin Lynch

With the help of Bluetooth technology, shoppers can now tailor their shopping experience inside one of 254 Apple stores throughout the United States, through the new iBeacon mobile app.

Why Master Data Management Matters in 2014  Dec 04, 2013 1:00 PM By Christophe Marcant

As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.

2014 Ecommerce Predictions: What’s In and What’s Out  Dec 04, 2013 12:12 PM By Dan Darnell

Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.

Clearing Up the Confusion Between Omnichannel and Multichannel  Dec 04, 2013 11:25 AM By Eric Feinberg and JJ Cramer

The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.






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