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MULTICHANNEL MERCHANT » DATA & ANALYTICS
Data & AnalyticsDec 20, 2013 12:02 PM By Len Shneyeder
As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.
Data & AnalyticsDec 19, 2013 7:06 AM By Tim Parry
Target has confirmed it is aware of unauthorized access to payment card data that may have impacted certain guests making credit and debit card purchases in its U.S. stores.
Data & AnalyticsDec 06, 2013 1:22 PM By Erin Lynch
With the help of Bluetooth technology, shoppers can now tailor their shopping experience inside one of 254 Apple stores throughout the United States, through the new iBeacon mobile app.
Data & AnalyticsDec 04, 2013 1:00 PM By Christophe Marcant
As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.
Data & AnalyticsDec 04, 2013 12:12 PM By Dan Darnell
Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.
Data & AnalyticsDec 04, 2013 11:25 AM By Eric Feinberg and JJ Cramer
The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.
Data & AnalyticsDec 03, 2013 3:30 PM By Ross Kramer
The top merchants continue to improve on adopting best practices in their shopping cart recovery tactics, but Listrak says there are a surprising number who are clearly missing opportunities, and literally leaving money on the table.
Data & AnalyticsNov 26, 2013 4:50 PM By Jerry Jao
It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.
Data & AnalyticsNov 05, 2013 6:11 PM By Brian Rogers
Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.
Data & AnalyticsOct 30, 2013 7:35 AM By Erin Lynch
Big data has become quite the buzzword in all facets of omnichannel selling. It’s being used in both the front- and back-end of operations, in the marketing department, and site design all in the name of boosting customer engagement and increasing sales. In this executive summary from Multichannel Merchant, you will learn: How big data […]
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by Tim Parry
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by Tim Parry
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