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MULTICHANNEL MERCHANT » DATA & ANALYTICS
Slow moving inventory is an issue that retailers never want to have, but more likely than not, will. But that doesn’t mean you have to let slow moving inventory collect dust. Here are a few things you can do to either turn a profit or gain valuable customer appreciation.
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
Retailers will get some good news at the start of the back-to-school season as ShopperTrak said it expects to see an increase in retail sales 4.3% compared to August 2012.
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.
What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.
With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.
Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.
In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013.
Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.
by Curt Barry
Posted 2 days ago
Posted 4 days ago