MULTICHANNEL MERCHANT » DATA & ANALYTICS
Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late […]
Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.
Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating system fragmentation that beset the messaging apps. So, even though the IP-based apps are expected to catch up with their older cousin this year, SMS […]
That content, when presented clearly and purposely when requested by the consumer can be a powerful driver of sales. The more elaborate the content, the more it engages consumes and leads to higher sales.
If you are thinking about bringing your brand to China in the near future, the most effective way to engage Chinese shoppers is through mobile, according to an infographic from the Alibaba Group. The use of mobile is so high that while sales in China are predicted to hit $15.7 billion in 2013, by 2015 it will skyrocket to nearly $42 billion.
Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.