MULTICHANNEL MERCHANT » DATA & ANALYTICS
Data & AnalyticsNov 26, 2013 4:50 PM By Jerry Jao
It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.
Data & AnalyticsNov 05, 2013 6:11 PM By Brian Rogers
Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.
Data & AnalyticsOct 30, 2013 7:35 AM By Erin Lynch
Big data has become quite the buzzword in all facets of omnichannel selling. It’s being used in both the front- and back-end of operations, in the marketing department, and site design all in the name of boosting customer engagement and increasing sales. In this executive summary from Multichannel Merchant, you will learn: How big data […]
Data & AnalyticsOct 28, 2013 2:48 PM By Erin Lynch
Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not.
Data & AnalyticsSep 26, 2013 1:30 PM By Erin Lynch
While some merchants say the Marketplace Fairness Act could put them out of business, one industry expert shared his thoughts on what the true cost the MFA will be for retailers.
Data & AnalyticsSep 24, 2013 10:47 AM By Debra Ellis
Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.
Data & AnalyticsSep 10, 2013 11:50 AM By Ralph Crabtree
Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this?
Data & AnalyticsSep 10, 2013 10:41 AM By Steve Wellen
Most marketers rely on data to do their job well. However, most either don’t have access to the right data, or can’t make sense of it. Here are four ways a dashboard can bridge the chasm between the data you have and the insights you need.
Data & AnalyticsAug 30, 2013 9:21 AM By Debra Ellis
Holiday season is a make or break time for retailers. Connecting with customers after the holiday dust has settled reminds them of a positive experience in a way that is more likely to be remembered. Here are some ideas to get your plan started.
Data & AnalyticsAug 20, 2013 4:50 PM By JB Brokaw
Few banner ads are based on a retailer’s deep knowledge about specific customers. Here’s why applying CRM data to the digital channel can result in customer-centric merchandising programs, reflect inventory and supply chain realities, improve commerce conversion, maximize customer lifetime value and provide incremental lift.