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MULTICHANNEL MERCHANT » DATA & ANALYTICS
Data & AnalyticsJun 05, 2013 9:57 AM By Erin Lynch
With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.
Data & AnalyticsMay 30, 2013 5:48 PM By Erin Lynch
Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.
Data & AnalyticsMay 29, 2013 4:29 PM By Daniela Forte
Acquity Group’s 2013 State of B2B Procurement Study discovers 40% of corporate buyers spend at least half of their procurement budget online, but many suppliers lack the online capabilities they demand.
Data & AnalyticsMay 16, 2013 2:47 PM By Daniela Forte
In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.
Data & AnalyticsMay 15, 2013 3:17 PM By Daniela Forte
IBM (NYSE: IBM) announced today a major three-year agreement with L’Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.
Data & AnalyticsMay 15, 2013 1:44 AM By Steve Wellen
Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.
Data & AnalyticsMay 14, 2013 2:44 PM By Fred Lizza
Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is in order as part of a solid plan that will attract new and repeat customers, allowing businesses to enjoy strong sales heading into the summer […]
Data & AnalyticsMay 08, 2013 2:37 PM By Erin Lynch
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.
Data & AnalyticsApr 23, 2013 8:23 PM By Kyle Lacy
There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the proliferation of smartphones, email will continue to become more customized to subscribers with mobile responsive email design. Social media continues to show promise with rising […]
Data & AnalyticsApr 15, 2013 8:39 PM By Daniela Forte
The perfect pairing for marketing engagement is demand and content. Content is a multi-faceted strategic approach and a critical offering in engaging key audiences. Pairing content with product promotions helps drive evangelism, according to an article on eloqua.com.