CROSS CHANNEL: Cross-Channel Marketing
Brand TransformationIn some ways, brands are just like people. They get stuck. They have habits that are hard to break. They don't always see their blind spots, and they... SAYINGS FOR SELLERSAs an investment banker for middle market companies, my job is to do three things: sell businesses for owners who wish to exit or have a liquidity event... Taking to the great outdoorsIt appears more consumers are embracing outdoor activity. Or at least they're dressing the part. In the fourth quarter of 2007, there were 10.6 million... Window treatmentIf only merchants put as much thought into their store windows as they do into their Websites. Most toss in a few of their latest products and hope for... Lightman out of Sharper ImageJust 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steven Lightman was replaced Feb. 14 as Sharper Image Corp.'s... J.C. Penney pairs up with PoloA year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The... Thoughts on Christmas PastAs you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty... Build brand through serviceBrand is a promise kept, according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec... CHIMPFEET steps up holiday sales 47% without catalogsNo catalog, no problem. Pet-themed products merchant Chimpfeet didn't mail a holiday catalog this year, yet its revenue was up 47% in November and December.... Crafting An Efficient Photo ShootPhoto shoots are time consuming and expensive, so it’s imperative to drive down costs to capture images. ... Branding AlchemyWe already know that these gestures are created by many marketers, merchants, creatives, and customer care folks, who all contributing actions on a daily... FUNDAMENTALS OF MERCHANDISINGProduct is the lifeblood of your business So when was the last time you put any serious thought into the way you merchandise your catalog, Website, or... THE IMAGE MAKERThe once-iconic brand Sharper Image has in recent years become about as passe as the razor scooter it rode the decade in on. After peaking at $760 million... GIVE THEM WHAT THEY WANTBoy meets girl. Boy proposes to girl. Boy and girl head down to the local department store and register for home items, such as place settings, stemware,... Critical Issues and TrendsIncreasing competition from manufacturers and retailers entering the catalog and Web selling channels was ranked the second most pressing marketing concern... |
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GLOSSARYWhen an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Click here PRIMERWhether you're just getting started or you need a refresher, the articles below can help you get back to cross channel marketing basics. |
