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Marketing ARCHIVE

SMS, Apps or Email? Finding the Right Channel for Your Marketing Campaign  Jul 28, 2016 1:37 PM By Daniela Forte

When it comes to spending big money on marketing strategies the only way marketing campaigns can be considered successful is if it recoups more in revenue than it cost the company to implement. See which channel is right for your marketing campaign.

Under Armour to Begin Selling Its Products in Kohl’s Next Year  Jul 27, 2016 11:24 AM By Mike O'Brien

Under Armour will begin selling products at 1,100 Kohl’s locations next year, and plans to open a store at the iconic FAO Schwartz location in Manhattan. The Kohl’s deal is intended to make Under Armour products more available to consumers, particularly women, at malls and other suburban locations.

JD.com and Lenovo Announce New Multiyear Partnership  Jul 27, 2016 10:43 AM By Daniela Forte

China’s ecommerce company JD.com and Lenovo announced the expansion of their existing relationship in an effort to grow consumer and business demand for Lenovo products throughout China. See how this will benefit and impact both companies moving forward.

How to Profit From Pokémon and Comic-Con  Jul 26, 2016 3:59 PM By Tim Calpin

With over ten million downloads to date and an average usage time of 43 minutes, Nintendo’s Pokémon Go game is perched at the pinnacle of pop culture. While we can’t always see the future, we can prepare for it. And we can certainly capitalize on it when it becomes our present. Here are a few primary ways to foresee and take advantage of social phenomena such as Pokémon Go and Comic-Con.

Mobile Searches Continue to Play Major Role for In-Store Customers  Jul 25, 2016 3:08 PM By Daniela Forte

Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.

Why Post-Purchase Marketing Is So Important  Jul 21, 2016 11:26 AM By Greg Zakowicz

Many retailers don’t craft specific messages specifically for recent purchasers, or they fail to suppress them from receiving promotional messages after a purchase. But this post-purchase period is a time when consumers are likely to be most receptive to your messaging. So why waste this opportunity by sending the same standard messages. Here are ways to engage the customer post purchase.

It’s All About Riding the Prime Day Wave for Proactiv  Jul 07, 2016 4:05 PM By Mike O'Brien

After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.

6 Tips to Effectively Offer a Welcome Email to Customers  Jul 07, 2016 11:42 AM By Daniela Forte

This infographic by Campaigner offers some quick tips on how to effectively offer a welcome email for increased customer engagement, acquisition and conversion. See what these tips are and how they can help bring your customers through the door.

What Amazon Prime Day Means for Marketplace Sellers  Jul 06, 2016 4:12 PM By Daniela Forte

In 2015, the first annual Amazon Prime Day was a huge success for the marketplace and it returns again this year with plans of exceeding last year’s sale success. But what does this mean for third-party marketplace sellers? See what third-party marketplace sellers should expect on Amazon Prime Day.

How to Upsell to Shoppers on Their Way to the Shopping Cart  Jul 06, 2016 3:08 PM By Daniela Forte

When it comes to selling to customers on your website, there are plenty of creative ways to do it. Erin Condren Designs finds various ways to upsell to the customer. See what those ways are and how it can help your business.






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