CROSS CHANNEL: Cross-Channel Marketing
Murad Shares 11 Strategies to Drive SalesSkin, hair and body care company Murad broke records this past March with the highest monthly sales during the past 20 years.... 10 Tips for Recession-era SuccessSo how can a multichannel retailer survive the recession? Ken Lane, president of consultancy group Hathaway and Lane, offered up 10 marketing tips for tight times in his May 4 ACCM session in New Orleans. ... Live From ACCM: Choose Your Words CarefullyWord choice is more crucial than it has been over the past half-century, according to Herschell Gordon Lewis, president of Lewis Enterprises and author of 31 books.... Live From ACCM: Harry & David’s Winning WaysWhat makes an award winning catalog? Neal Schuler, senior vice president for food gifts mailer Harry & David, took attendees inside his 75-year-old company’s bag of tricks during his presentation, “Secrets of an award-winning catalog,” at the ACCM conference here Monday.... E-mail Marketing Faux PasWeb marketers make a ton of mistakes in all aspects of e-commerce. These are just a few of our favorite faux pas that i-merchants make with e-mail.... Best Practices for Abandoned Cart E-mailsHalf of all shopping carts are abandoned, and that’s a wasted opportunity. As a merchant, when you set your sights on abandoned carts, the stakes are huge and the prospects are the best qualified and most motivated you’ll ever target.... Brand TransformationIn some ways, brands are just like people. They get stuck. They have habits that are hard to break. They don't always see their blind spots, and they... SAYINGS FOR SELLERSAs an investment banker for middle market companies, my job is to do three things: sell businesses for owners who wish to exit or have a liquidity event... Taking to the great outdoorsIt appears more consumers are embracing outdoor activity. Or at least they're dressing the part. In the fourth quarter of 2007, there were 10.6 million... Window treatmentIf only merchants put as much thought into their store windows as they do into their Websites. Most toss in a few of their latest products and hope for... Lightman out of Sharper ImageJust 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steven Lightman was replaced Feb. 14 as Sharper Image Corp.'s... J.C. Penney pairs up with PoloA year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The... Thoughts on Christmas PastAs you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty... Build brand through serviceBrand is a promise kept, according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec... CHIMPFEET steps up holiday sales 47% without catalogsNo catalog, no problem. Pet-themed products merchant Chimpfeet didn't mail a holiday catalog this year, yet its revenue was up 47% in November and December.... |
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GLOSSARYWhen an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Click here PRIMERWhether you're just getting started or you need a refresher, the articles below can help you get back to cross channel marketing basics. |
