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MULTICHANNEL MERCHANT » MARKETING
MarketingMar 26, 2015 12:51 PM By Paul Mandeville
Modern technology has actually made it much easier for smaller companies to test new models and innovate right alongside Target and their brethren. Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.
MarketingMar 22, 2015 12:54 PM By Mollie Spilman
A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.
MarketingMar 22, 2015 12:35 PM By Siddharth Taparia
Credit card companies can analyze consumer purchases to identify the use of stolen credit cards, but they are able to use the same insights to predict divorces. This article not only explores the tension between accuracy and privacy, but also offers marketers concrete ideas.
MarketingMar 18, 2015 5:29 PM By Tim Parry
No joke – on April Fool’s Day, you can bid on the New York Mets Bullpen Car, thanks to an online auction partnership between Sotheby’s and eBay. Here’s a look at the partnership, and what other items will be available from more than 13 historic New York estates.
MarketingMar 18, 2015 11:54 AM By Daniela Forte
Attendees at NEMOA’s directxchange conference in Boston last week offered their reaction to the Marketplace Fairness Act, see what they had to say.
MarketingMar 18, 2015 9:47 AM By Daniela Forte
Mobile apps are on the rise this year as consumers are spending increasingly more time on them than a year ago. Fifty percent of smartphone users have also made a purchase using a smartphone. See what other statistics are revealed in this infographic.
MarketingMar 17, 2015 10:52 AM By MCM Staff
The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.
MarketingMar 15, 2015 10:26 AM By Tim Parry
My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.
MarketingMar 14, 2015 6:43 PM By Prat Moghe
Retailers have been sharply criticized for being behind the curve when it comes to consumers’ rapidly changing expectations in the age of smartphones and tablets. But did you know that two in three retailers are already leveraging or plan to leverage the cloud for big data analytics?
MarketingMar 02, 2015 6:14 PM By Robert Glazer
Smaller retailers have been particularly challenged with running a quality affiliate program, an important component of most modern marketing strategies.