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MULTICHANNEL MERCHANT » MARKETING
Didn’t have a successful holiday season? Well, Valentine’s Day is just around the corner. Here are five ways to make sure you’re maximizing Valentine’s Day sales.
With email still one of the most powerful marketing tools today, it is important to have good data hygiene. Here are some tips to make your email marketing successful.
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
While brands continue to enjoy high levels of engagement on autonomous marketing platforms like Facebook, it is now being demonstrated that they are powerful channels for driving core business objectives like in-store sales.
JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores.
Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.
With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.
Consumers were concerned about 2013 holiday season issues that kept last-minute deals from getting to their doorsteps.
Online retailers are in urgent need of strategies to help reduce website churn and convert visitors to buyers. Here’s how personalizing the experience can help.
Over the past decade we have seen a shift, and those companies not carrying any government contracts are seeing the percentage of their federal sales via the charge card shrink. This does not mean that if you don’t have a contract you will lose all your federal sales. But what can you do to stem the shrinkage?
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