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Marketing ARCHIVE

Amazon Dash Buttons are Way Cooler Than Post-it-Notes  Aug 02, 2015 9:24 AM By Tim Parry

And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button… So that’s way cooler than leaving yourself a Post-it-Note to remind yourself to order more soap the next time you order yourself a Hutzler 571 Banana Slicer…

5 Ways Product Content is King, Helping You Win the Commerce War  Jul 31, 2015 3:10 PM By Rob Gonzalez

Rich product content is a key element driving increased revenue, consumer trust and loyalty. Learn 5 ways it can help both brands and retailers win.

Week in Review: eBay Now Same-Day Service Grounded  Jul 31, 2015 12:17 PM By MCM Staff

eBay has pulled the plug on its eBay Now same-day delivery pilot programs, but is still exploring solutions that fit better with its 25 million sellers. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

eBay Shuts Down Same-Day Delivery Pilots  Jul 28, 2015 3:33 PM By Mike O'Brien

eBay has shut down its eBay Now same-day delivery service, as well as a pilot local delivery service in Brooklyn, NY, as expected growth never materialized.

The 5 Lifecycle Stages of an Online Shopper  Jul 27, 2015 11:48 AM By Pini Yakuel

Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.

Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies  Jul 24, 2015 4:50 PM By MCM Staff

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

How App Commerce Is Evolving  Jul 23, 2015 10:52 AM By Daniela Forte

Mobile apps are evolving in a big way. In the U.S. 50% of the top retailers offer a transactional app, while U.K. only 18% of the top retailers offer a tranactional app. See how apps are evolving in commerce.

Limited Too Brand Making a Comeback  Jul 22, 2015 2:19 PM By MCM Staff

Bluestar Alliance LLC, a brand management company, announced it has acquired the Limited Too brand trademarks. See what this will mean for the brand.

Facebook the Top Acquisition Platform for Retailers  Jul 22, 2015 11:24 AM By MCM Staff

Twenty-five percent of retailers say Facebook is the top acquisition platform. See how other channels ranked when it comes to selling to the customer.

Gap Teams Up with Birchbox  Jul 21, 2015 1:09 PM By Daniela Forte

Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.






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