Marketing ARCHIVE

Gap Teams Up with Birchbox  Jul 21, 2015 1:09 PM By Daniela Forte

Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.

How Consumers are Shopping for Back-to-School  Jul 21, 2015 10:17 AM By Daniela Forte

Back-to-school is practically here and shoppers are gearing up for the best deals and places to shop for school supplies. This infographic offers retailers an inside look at what to expect this back-to-school season.

It’s Not Too Early to Start Planning for the Holidays  Jul 21, 2015 10:00 AM By Jim Davidson

As you begin to plan for the holiday season, be sure to look for ways to strengthen the foundation of your commerce marketing. Here are several tips that will make the holidays brighter for your business. is Ready for Takeoff  Jul 20, 2015 1:27 PM By MCM Staff is set to launch taking on ecommerce giants like Amazon and Walmart. See what the company has planned with its launch this week.

The Importance of the Empowered Employee to the Future of Retail  Jul 16, 2015 11:42 AM By David Trice

So what can retailers do in order to empower their employees to not only handle this highly evolved customer, but embrace them, build trust and nurture a long-term relationship? See the best practices to implement the best retail environment.

5 Problems Chopping Your Conversion Numbers  Jul 16, 2015 10:40 AM By Daniela Forte

More than 80% of abandoning visitors never return to the website, so what is killing those conversions? This infographic by Formstack will show what five problems are chopping your conversions.

The State of the Catalog is Healthy  Jul 15, 2015 1:38 PM By Daniela Forte

Today merchants are using catalogs for a myriad of reasons that range from establishing their brand awareness to driving consumers to the web and sell products. See what retailers are saying about the state of the catalog.

4 Tips for Driving Offline Sales from Online  Jul 13, 2015 12:20 PM By Manish Patel

Ads and content drive web traffic, but what drives customers to your store? These 4 tips will help you keep up with them and build offline sales.

Week in Review: Prime Day is Coming, Prime Day is Coming!  Jul 10, 2015 7:07 PM By MCM Staff

The biggest news this week was probably Amazon’s announcement that they would launch Prime Day… and that means a lot of speculation… Keep reading to find out more about Prime Day, and the wrap-up of the rest of this week’s news…

Why Prime Day Makes Perfect Sense for Amazon  Jul 07, 2015 11:23 AM By Daniela Forte

Why would Amazon launch its own shopping holiday? See why Prime Day makes perfect sense for this marketplace giant.

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