Marketing ARCHIVE

How to Calculate the ROI On Your Social Media Marketing  Jan 07, 2014 1:18 PM By Paul Becker

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing. This article will help you identify what social media channels do better than your other marketing channels, quantify, compare performance, and help you determine how to allocate resources.

A Daily Dose of Personalized Product Recommendations  Jan 02, 2014 12:12 PM By Ross Kramer

With some simple automation and dynamic content, personalized product recommendations can quickly and easily take even email blasts from ordinary to extraordinary. Here are a few creative ideas for daily emails to get you started.

What’s the Big Idea, Staples?  Jan 02, 2014 10:04 AM By Tim Parry

Staples announced its latest “reinvention” campaign today with the launch of “Make More Happen,” a new tagline and campaign focused on how Staples’ expanded product assortment will help your businesses succeed.

2014: Infinite Channels, Product Awareness and the Dawn of Pervasive Commerce  Jan 02, 2014 8:12 AM By Sanjay Parthasarathy

In 2014 brands and retailers will make major strides towards a world of pervasive commerce. Here are 5 trends we’ll see in 2014 and beyond.

10 Things Your Ecommerce Site Must Do In 2014  Jan 01, 2014 9:39 PM By Iman Sadreddin

Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.

2014: Things Just Got Personal  Jan 01, 2014 9:25 PM By Blair Lyon

As we stand at the threshold of 2014, it’s only natural to wonder what the new near will bring. If 2013 was the year of ecommerce, 2014 is set to be the year of personalization.

5 Digital Marketing Resolutions for 2014  Jan 01, 2014 8:30 PM By Graham Cooke

With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.

eBags Played it Safe with Last Chance Shipping Offers  Dec 30, 2013 3:30 PM By Tim Parry

While many direct-to-customer merchants pushed last-minute Christmas delivery deadlines to the limit, eBags took a conservative approach that led to fewer holiday hangovers for its team and its customers.

Bare Necessities Blindsided by UPS Issues  Dec 30, 2013 1:47 PM By Tim Parry

Though Bare Necessities ships via FedEx and UPS and uses both shippers’ last mile services with the United States Postal Service, chief operating officer Bill Richardson told Multichannel Merchant the majority of packages it shipped that had not arrived on time were being carried by UPS.

Did Missed Christmas Deliveries Damage Consumer Trust?  Dec 27, 2013 1:29 PM By Tim Parry

In this video interview, 360Connext CEO Jeannie Walters talks with Multichannel Merchant senior content manager about how these issues that affect the shippers, the merchants and the consumers.






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