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Marketing ARCHIVE

In-House vs. Outsourcing Affiliate Platforms: Why a Combination of Both May be the Best Solution  Aug 16, 2014 7:22 AM By Jeff McCollum

When it comes to the ever-developing affiliate marketing channel, there is no single solution for all brands. Here’s why finding the right fit and balance based on individual needs can be a challenge.

The Straight to Smartphone Issue  Aug 13, 2014 3:20 PM By Daniela Forte

During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.

Measuring What Matters in the Contact Center  Aug 12, 2014 9:10 AM By Tim Parry

It should not come as a surprise that the most important contact center metrics, according to the MCM Outlook 2014 survey results, involve making customers happy.

A Same-day Delivery Believer  Aug 12, 2014 8:26 AM By Ellen Shannon

I’ve been skeptical about the need and demand for same-day delivery services, mostly because of the price that I thought would be required for the service. All that changed, when I got this email from Amazon.

5 Marketplaces You Need to Be Selling On Right Now  Aug 11, 2014 4:19 PM By MCM Staff

Discover unique seller opportunities on lesser-known, rapidly growing marketplaces. Marketplace experts from Sears, Newegg and Rakuten share their insights.

Sound Strategies to Improve your SEO Ranking  Aug 11, 2014 3:32 PM By Tim Parry

As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results.

B2B Sees Faster Online Sales Growth than B2C  Aug 07, 2014 11:32 AM By Daniela Forte

B2B ecommerce has grown at a faster sales pace than B2C, according to Epsilon’s 2014 Multichannel Trend Report.

How to Grow Your Global Social Media Presence  Aug 06, 2014 12:05 PM By Daniela Forte

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

4 Tips to Beat Amazon’s Price Advantage  Aug 06, 2014 6:14 AM By Kristin Muhlner

It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.

Why Manufacturers Can No Longer Afford to Wait to Sell Direct to Customer  Aug 05, 2014 5:08 PM By Alex Becker

Despite the selling advantages and business opportunities associated with going direct, many manufacturers are still reluctant to jump in for fear of alienating their traditional channel partners. Contrary to the lingering myths, however, DTC does not harm channel partnerships—in many cases it strengthens them.






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