Marketing ARCHIVE

eBags Played it Safe with Last Chance Shipping Offers  Dec 30, 2013 3:30 PM By Tim Parry

While many direct-to-customer merchants pushed last-minute Christmas delivery deadlines to the limit, eBags took a conservative approach that led to fewer holiday hangovers for its team and its customers.

Bare Necessities Blindsided by UPS Issues  Dec 30, 2013 1:47 PM By Tim Parry

Though Bare Necessities ships via FedEx and UPS and uses both shippers’ last mile services with the United States Postal Service, chief operating officer Bill Richardson told Multichannel Merchant the majority of packages it shipped that had not arrived on time were being carried by UPS.

Did Missed Christmas Deliveries Damage Consumer Trust?  Dec 27, 2013 1:29 PM By Tim Parry

In this video interview, 360Connext CEO Jeannie Walters talks with Multichannel Merchant senior content manager about how these issues that affect the shippers, the merchants and the consumers.

What Went Wrong and Who’s to Blame for Missed Christmas Shipments  Dec 27, 2013 12:23 PM By Tim Parry

UPS and FedEx both announced this week that delays in their delivery services would result in Christmas presents not being under their customer’s tree. In this video, Joe Bobko, managing director of The Bobko Group, talks with Multichannel Merchant senior content manager Tim Parry about these issues that affect the shippers, the merchants and the consumers.

Amazon Praises Prime Growth, Acknowledges Delivery Delays  Dec 26, 2013 10:20 PM By Tim Parry

Amazon put out a press release on Dec. 26 to announce a record-setting holiday season for Amazon Prime, the annual membership program offering unlimited free two-day shipping on millions of items. The problem is, Amazon’s announcement came two days after UPS announcements delays in deliveries that meant shipments scheduled to be under Christmas trees would not arrive on time.

FedEx Facebook Posts Prompt Social Media Firestorm  Dec 26, 2013 9:41 PM By Tim Parry

Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.

10 Weird Things I Think I’m Buying with my Amazon Gift Card  Dec 24, 2013 12:40 PM By Tim Parry

I figured I’d look for a few suggestions. That’s when I found Amazon Oddities and Weirdness: The Inexpensive Strange Stuff Want to see the 10 weird items I think I’m buying with my Amazon gift card? Then check out the following pages.

Jesus Toast Not All Right By Amazon?  Dec 23, 2013 4:28 PM By MCM Staff

Vermont Novelty Toaster Corp. says that Amazon has withheld half its sales over the last two weeks while Amazon “reviews” its account. The Jesus toaster was the 32nd-best-selling toaster on Amazon this Christmas.

Video Puts a Human Face on Customer Service  Dec 20, 2013 2:40 PM By Dr. Melody King

Many online retailers are discovering the role video can play in enhancing their customer service program, while also helping reduce costs in this area. Here are five ways you can incorporate video into your website to strengthen your customer service, and avoid having small issues flare up into major PR and social media nightmares.

Cozy Up To Customers with Mobile Analytics  Dec 20, 2013 12:02 PM By Len Shneyeder

As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.






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