MULTICHANNEL MERCHANT » MARKETING
With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are at a dire disadvantage and all but a precious few have recognized the importance of digital sales.
Only 77% of the top 500 online retailers have published a mobile app, and just over 30 of them are actively engaging with their users through push notifications, according to a study by OtherLevels. The disconnect represents a huge opportunity for retailers capable of creating a cohesive brand experience across digital channels.
Your search box is a great discovery tool. Of course it helps your site visitors discover the products and information they seek, but it helps you learn about your customers too.
The app allows users to experience the shopping functionality found on Barneys.com seamlessly integrated with relevant and exclusive content, and provides background and insight into purchases.
The new Acme Tools mobile site is designed to reduce load time and enhance the user’s experience making it easier to browse, search and purchase using a smartphone.
The interactive, technology-driven SteveMadden.com integrates social sharing and editorial commerce, and offers its customers a speedier and superior shopping experience.
Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts.
The new ShopRegis tab allows customers to shop by stylist recommendation, desired effect and hair concern, such as thinning, ageing and damaged hair… and serves an omnichannel purpose.
Sales of $2.4 billion increased 5% vs. $2.3 billion in the first quarter of 2013 for the B2B industrial supplies giant.
IBM has announced a definitive agreement to acquire cloud-based personalization software provider Silverpop. Financial terms of the deal were not disclosed.