MULTICHANNEL MERCHANT » MARKETING
MarketingNov 30, 2015 11:15 AM By Susan Marshall
What does the holiday shopping season really look like? You might conjure images of densely packed stores and ransacked aisles; a pair of fathers grappling for the last must-have toy in stock; a mall Santa capping off a meandering line of parents and their children—many of whom are cycling through the full spectrum of emotional states. These images betray reality.
MarketingNov 30, 2015 10:46 AM By Ruth Arber
eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are predicted to surge 32.2%. Many shoppers will rely on mobile access […]
MarketingNov 25, 2015 10:28 AM By Tim Parry
The decision by Amazon to begin Black Friday discounts before November 27 has paid off with the online giant achieving a 12% rise in U.S. traffic, according to digital analytics firm, SimilarWeb.
MarketingNov 24, 2015 1:54 PM By Chester Ritchie
With time at a premium, consider these 3 actions that can help your business take Black Friday in stride and start a successful shopping season.
MarketingNov 24, 2015 12:18 PM By Samara Anderson
Gen Z is the nation’s first to be born into the digital era and makes up America’s largest demographic group (25.9% of the population). They may not even be 21 years old yet, but this generation is already beginning to exhibit influence, consumption, and spending power.
MarketingNov 21, 2015 10:14 PM By Amitabh Kumar
What is an optimal order fulfillment strategy to deploy in your organization? Since we are not living in a world of infinite supply, this is an important question for every enterprise to consider, as the ramifications can be significant.
MarketingNov 20, 2015 1:34 PM By MCM Staff
Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.
MarketingNov 16, 2015 4:37 PM By Daniela Forte
By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.
MarketingNov 16, 2015 3:44 PM By Archana Yenna
The B2B and B2C markets operate in contrast to each other. In general, B2B buyers are more knowledgeable of the products they buy and better understand the value associated with it. B2B buyers must also be more thorough in the buying process to make sure they are making a purchase that will benefit their business, […]
MarketingNov 16, 2015 10:31 AM By Kurt Heinemann
Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.