Operations Summit 2016

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Marketing ARCHIVE

Don’t Write off the Baby Boomers Just Yet  Aug 24, 2015 4:03 PM By Oren Levy

Retailers who dismiss aging shoppers as irrelevant or assume that these buyers will stick only to certain brands are seriously miscalculating. See why you shouldn’t write off the baby boomer generation just yet.

Meeting Your Customer’s Expectations This Holiday Season  Aug 24, 2015 3:04 PM By Daniela Forte

Are you ready what your customers are expecting for holiday 2015? In this video, Ian MacDonald, director of ecommerce for Silver Star Brands talks about what he thinks customers will expect this holiday season.

Week in Review: A Mixed Bag of Retail Financials  Aug 21, 2015 4:36 PM By MCM Staff

In a week heavy with retail financials from major companies, there were some clear winners and losers.

Lands’ End Captures Brand Spirit with New Fall Campaign  Aug 21, 2015 10:13 AM By MCM Staff

Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.

Oracle to Acquire Maxymiser  Aug 20, 2015 3:40 PM By MCM Staff

Oracle announced that it has signed an agreement to acquire Maxymiser, see what this will mean for both companies.

Week in Review: Is an Exclusive Tmall Deal a Good Move for Macy’s?  Aug 15, 2015 10:42 AM By MCM Staff

Macy’s is heading East… to China. The department store retailer has formed a joint venture with Fung Retailing Limited and will have its own online store on Alibaba’s Tmall Global platform. But is exclusivity good or bad for Macy’s, or any brand?

B2B Ecommerce Can’t Completely Copy its B2C Counterparts  Aug 12, 2015 7:40 AM By Tim Parry

The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.

Week in Review: Is Back to School Still Cool?  Aug 09, 2015 9:26 AM By MCM Staff

Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.

Does Your Website Need to Go On a Diet?  Aug 05, 2015 11:15 AM By Daniela Forte

Websites are getting fatter and the extra weight could impact your business. See what factors are contributing to the obesity of your website and how to prevent it.

Don’t Just Personalize Customer Experiences, Localize Them  Aug 04, 2015 11:07 AM By Kirsty Waller

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.






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