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Marketing ARCHIVE

4 Steps to Rekindle the Spark in 2016  Dec 30, 2015 2:23 PM By Jim Davidson

With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.

Reviews, Quality Content Will Reach Tomorrow’s Most Powerful Shoppers  Dec 22, 2015 5:10 PM By Matt Parsons

Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.

5 Digital Marketing Trends and Predictions for 2016  Dec 22, 2015 4:46 PM By Kaysha Kalkofen

Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.

5 Last-Minute Holiday Marketing Tips for Online Marketers  Dec 21, 2015 2:26 PM By Chris Birkholm

With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. Here are five last minute holiday marketing tips you can still launch on your site to amp up your online sales this holiday season.

Week in Review: Star Wars! Nothing But Star Wars!  Dec 18, 2015 3:13 PM By MCM Staff

A little Star Wars’d out lately? With “Star Wars: Episode VII” (AKA “Star Wars: The Force Awakens”) having its much hyped and anticipated opening today, everybody is trying to get in on the action. And this also means Multichannel Merchant’s inbox has been flooded this week with all sorts of Star Wars stats and pitches.

What’s In-Store for B2B Marketing in 2016  Dec 16, 2015 10:38 AM By Maria Pergolino

As another year wraps up, it’s time once again to turn our gaze towards the New Year… just kidding, over here at Apttus, our Q4 runs through January and there are still thousands of opportunities to pursue before we close the books on 2015.

How Buy Buttons Will Enable Social Commerce During the Holidays  Dec 14, 2015 2:26 PM By Missy Goss

Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.

Week in Review: Will There Be Walmart Pay Evangelists in 2016?  Dec 11, 2015 1:16 PM By MCM Staff

Mobile payments gained more traction this week when Walmart announced Walmart Pay, which is being touted as a first by a major retailer.

Retailers Urge Congress to Reject Customs Bill If Without Online Sales Tax  Dec 10, 2015 3:45 PM By MCM Staff

The National Retail Federation today called on Congress to reject a customs reauthorization bill set for a vote this week unless it includes a provision allowing states to require online merchants to collect sales tax the same as local stores.

4 Key Pains for Poor Product Data  Dec 08, 2015 4:17 PM By Daniela Forte

Retailers are suffering from poor product data and they can’t find a cure. It is keeping shoppers from finding they’re looking for and retailers from generating higher revenue






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