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Marketing ARCHIVE

Upselling Done Right Boosts Sales and Satisfaction  Mar 02, 2015 5:41 PM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.

The Mobile First Era  Feb 26, 2015 11:53 AM By Daniela Forte

Today, mobile is growing three times the rate of overall ecommerce with consumers increasingly reaching for their smartphones instead of their computers. See what shopping habits consumers are adopting today.

6 Tips to Designing the Mobile Shopping App of Tomorrow  Feb 26, 2015 10:58 AM By Sean Bowen

With mobile devices, today’s shoppers can shop anywhere even from the comforts of their own homes. See why mobile apps are dominating over desktop websites for shoppers.

Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns  Feb 25, 2015 5:51 PM By Mike O'Brien

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results? According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it involves “a bit of bravery and risk-taking.” “It’s easy to stay in the comfort […]

Everything You Need to Know About Mobile Ads  Feb 25, 2015 10:21 AM By Daniela Forte

Mobile ads can be a very effective way to spend advertising dollars, but how can you get started? Here is a step-by-step approach to getting started.

3 Tips to Beat the Creep Factor  Feb 24, 2015 8:39 AM By Jim Davidson

Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.

Facebook Launches New Product Ads  Feb 20, 2015 12:19 PM By Daniela Forte

Facebook announced the launch of new product ads that allow retailers to promote multiple products of their entire product catalog, across all devices customers use.

Using Email to Close the Smartphone, Browse-To-Buy Gap  Feb 14, 2015 1:56 PM By Loren McDonald

A key approach to solving the low smartphone conversions rate challenge is to better leverage the email channel, which is typically the number one activity on smartphones. Here are four tips to start testing and tweaking so you’ve got your program optimized and ready for the 2015 holiday season.

Top Ecommerce Searches for Valentine’s Day Gifts  Feb 13, 2015 11:26 AM By Daniela Forte

Flowers or diamonds for Valentine’s Day? See what online shoppers are searching for most prior to Valentine’s Day 2015.

Belk’s Holiday Sweepstakes Sees Great Success in Mobile and Email  Feb 12, 2015 2:18 PM By Daniela Forte

Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.






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